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How do UK companies set prices?

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Author Info
Simon Hall
Mark Walsh
Anthony Yates

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Abstract

This paper reports the main results of a survey carried out by the Bank in the autumn of 1995 of the price-setting behaviour of 654 UK companies. It elaborates on an article in the May 1996 Bank of England Quarterly Bulletin. In the year preceding the survey, the average company reviewed its prices once a month. The extent and source of price rigidity varied across different types of company and market. Retailers reviewed and changed their prices more frequently than manufacturers. Companies operating in more competitive markets reviewed prices more often than companies with few direct competitors; but long-term relationships with customers appeared to reduce price flexibility. Despite the frequency of reviews, actual prices were only changed twice on average, indicating that there may be substantial costs of changing prices. Companies stated that the need to preserve customer relationships (due to explicit or implicit contractual arrangements) or to maintain market share were important sources of price rigidity. In addition, the overwhelming majority of companies indicated that they would be more likely to increase overtime and capacity than change their price in response to a boom in demand. There were substantial asymmetries in the factors which drive prices up and those that push prices down. Time-dependent pricing rules appeared to be much more widespread than state-dependent pricing rules, suggesting that the short-run real effects of monetary policy could increase at lower rates of inflation. Overall, the survey results indicate that UK markets do not behave as if prices are costlessly and instantaneously determined. It appears that uncertainty about the extent or permanence of changes in market conditions combined with costs of adjusting prices means that many companies' short-run response to a change in demand is to adjust output rather than price. Taking account of such behaviour could be important in explaining the short-run real effects of monetary policy.

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Paper provided by Bank of England in its series Bank of England working papers with number 67.

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Handle: RePEc:boe:boeewp:67

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  4. Gordon, Robert J, 1981. "Output Fluctuations and Gradual Price Adjustment," Journal of Economic Literature, American Economic Association, vol. 19(2), pages 493-530, June. [Downloadable!] (restricted)
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  5. Akerlof, George A & Yellen, Janet L, 1985. "Can Small Deviations from Rationality Make Significant Differences to Economic Equilibria?," American Economic Review, American Economic Association, vol. 75(4), pages 708-20, September. [Downloadable!] (restricted)
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  7. Robert E. Hall, 1986. "Market Structure and Macroeconomic Fluctuations," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 17(1986-2), pages 285-338. [Downloadable!]
  8. Cover, James Peery, 1992. "Asymmetric Effects of Positive and Negative Money-Supply Shocks," The Quarterly Journal of Economics, MIT Press, vol. 107(4), pages 1261-82, November. [Downloadable!] (restricted)
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  16. Ravn, M.O. & Sola, M., 1996. "A Reconsideration of the Empirical Evidence on the Asymmetric Effects of Money-Supply Shocks: Positive vs. Negative or Big vs. Small?," Economics Working Papers 1996-4, School of Economics and Management, University of Aarhus.
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  17. Godley, Wynne A H & Nordhaus, William D, 1972. "Pricing in the Trade Cycle," Economic Journal, Royal Economic Society, vol. 82(327), pages 853-82, September. [Downloadable!] (restricted)
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  22. Sheshinski, Eytan & Weiss, Yoram, 1983. "Optimum Pricing Policy under Stochastic Inflation," Review of Economic Studies, Blackwell Publishing, vol. 50(3), pages 513-29, July. [Downloadable!] (restricted)
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  26. Haskel, Jonathan & Kersley, Barbara & Martin, Christopher, 1997. "Labour Market Flexibility and Employment Adjustment: Micro Evidence from UK Establishments," Oxford Economic Papers, Oxford University Press, vol. 49(3), pages 362-79, July. [Downloadable!] (restricted)
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  30. Blinder, Alan S, 1991. "Why Are Prices Sticky? Preliminary Results from an Interview Study," American Economic Review, American Economic Association, vol. 81(2), pages 89-96, May. [Downloadable!] (restricted)
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  31. Carlton, Dennis W, 1986. "The Rigidity of Prices," American Economic Review, American Economic Association, vol. 76(4), pages 637-58, September. [Downloadable!] (restricted)
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  32. Fischer, Stanley, 1977. "Long-Term Contracts, Rational Expectations, and the Optimal Money Supply Rule," Journal of Political Economy, University of Chicago Press, vol. 85(1), pages 191-205, February. [Downloadable!] (restricted)
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  35. Ball, Laurence & Romer, David, 1991. "Sticky Prices as Coordination Failure," American Economic Review, American Economic Association, vol. 81(3), pages 539-52, June. [Downloadable!] (restricted)
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  36. Olivier J. Blanchard, 1982. "Price Asynchronization and Price Level Inertia," NBER Working Papers 0900, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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