Does the Quality of Store Brands Affect the Number of National Brand Suppliers?
AbstractThis paper examines how the increased market shares of the store brands affect the entry and survival of national brand suppliers. The analysis is performed on monthly scanner data for a number of household- and personal-care products covering June 2001 through May 2004. An increased market share of medium-priced store brands was found to decrease the number of suppliers of national brands. However, no statistically significant impact was found of low-priced store brand market shares on the numer of national brand suppliers. It thus seems that it is mainly medium-priced store brands that compete with national brands.
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Bibliographic InfoPaper provided by HUI Research in its series HUI Working Papers with number 18.
Length: 21 pages
Date of creation: 09 Jun 2008
Date of revision:
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More information through EDIRC
Scanner data; household products; count data; private labels;
Find related papers by JEL classification:
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
This paper has been announced in the following NEP Reports:
- NEP-ALL-2008-06-21 (All new papers)
- NEP-COM-2008-06-21 (Industrial Competition)
- NEP-IND-2008-06-21 (Industrial Organization)
- NEP-MKT-2008-06-21 (Marketing)
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