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Does the Quality of Store Brands Affect the Number of National Brand Suppliers?

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Author Info
Daunfeldt, Sven-Olov () (The Swedish Retail Institute (HUI))
Orth, Matilda () (Department of Economics)
Rudholm, Niklas () (The Swedish Retail Institute (HUI))

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Abstract

This paper examines how the increased market shares of the store brands affect the entry and survival of national brand suppliers. The analysis is performed on monthly scanner data for a number of household- and personal-care products covering June 2001 through May 2004. An increased market share of medium-priced store brands was found to decrease the number of suppliers of national brands. However, no statistically significant impact was found of low-priced store brand market shares on the numer of national brand suppliers. It thus seems that it is mainly medium-priced store brands that compete with national brands.

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Publisher Info
Paper provided by The Swedish Retail Institute (HUI) in its series HUI Working Papers with number 18.

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Length: 21 pages
Date of creation: 09 Jun 2008
Date of revision:
Handle: RePEc:hhs:huiwps:0018

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Postal: The Swedish Retail Institute (HUI), Regeringsgatan 60, 103 29 Stockholm, Sweden
Phone: +46 (0)8 762 72 80
Fax: +46 (0)8 679 76 06
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Web page: http://www.hui.se/
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Related research
Keywords: Scanner data; household products; count data; private labels;

Other versions of this item:

Find related papers by JEL classification:
L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Hoch, Stephen J, 2002. " Product Experience Is Seductive," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 29(3), pages 448-54, December.
  2. Fiona Scott Morton, 2004. "Introduction to RIO Symposium Issue on Store Brands," Review of Industrial Organization, Springer, vol. 24(2), pages 103-104, 03. [Downloadable!]
  3. Sven-olov Daunfeldt & Niklas Rudholm & Fredrik Bergström, 2006. "Entry into Swedish Retail and Wholesale Trade Markets," Review of Industrial Organization, Springer, vol. 29(3), pages 213-225, November. [Downloadable!] (restricted)
    Other versions:
  4. Staahl Gabrielsen, T. & Sorgard, L., 2000. "Private Labels, Price Rivalry, and Public Policy," Papers 8/00, Norwegian School of Economics and Business Administration-.
    Other versions:
  5. K. Sudhir & Debabrata Talukdar, 2004. "Does Store Brand Patronage Improve Store Patronage?," Review of Industrial Organization, Springer, vol. 24(2), pages 143-160, 03. [Downloadable!]
  6. Blundell, Richard & Griffith, Rachel & Windmeijer, Frank, 2002. "Individual effects and dynamics in count data models," Journal of Econometrics, Elsevier, vol. 108(1), pages 113-131, May. [Downloadable!] (restricted)
    Other versions:
  7. Pekka Ilmakunnas & Jukka Topi, 1999. "Microeconomic and Macroeconomic Influences on Entry and Exit of Firms," Review of Industrial Organization, Springer, vol. 15(3), pages 283-301, November. [Downloadable!] (restricted)
    Other versions:
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This page was last updated on 2009-12-3.

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