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Willingness to pay for electric vehicles in island regions: The case of Tenerife (Canary Islands)

Author

Listed:
  • Francisco Javier Ramos-Real

    (ULL - Universidad de La Laguna [Tenerife - SP])

  • Alfredo A Ramírez-Díaz

    (ULL - Universidad de La Laguna [Tenerife - SP])

  • Gustavo A Marrero

    (ULL - Universidad de La Laguna [Tenerife - SP])

  • Yannick Perez

    (LdP - Loyola de Palacio Programme - EUI - European University Institute, LGI - Laboratoire Génie Industriel - EA 2606 - CentraleSupélec, RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11)

Abstract

Electric vehicles (EVs) could be a solution to reduce final energy consumption and carbon emissions in the road transport sector. Moreover, the mobility characteristics of drivers (i.e., their average driving distance) fit better with current EV technical features on a small island than in the mainland. This paper analyzes willingness-to-change (WTC) and willingness-to-pay (WTP) for an EV in Tenerife (Canary Islands), both of which are key factors for understanding potential for EV penetration. WTC and WTP in Tenerife island are estimated based on data collected through a face-to-face survey-based contingent valuation approach. We go on to assess the impact of a set of explanatory variables on both WTC and WTP, in order to characterize the representative profile of a potential EV buyer. Informing on the basic properties of an EV and environmental concerns are found to be key factors for WTC, while income level, mobility patterns, environmental concerns and attitude-to-tech of potential buyers are found to be important factors for WTP.

Suggested Citation

  • Francisco Javier Ramos-Real & Alfredo A Ramírez-Díaz & Gustavo A Marrero & Yannick Perez, 2018. "Willingness to pay for electric vehicles in island regions: The case of Tenerife (Canary Islands)," Post-Print halshs-01980622, HAL.
  • Handle: RePEc:hal:journl:halshs-01980622
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    9. Yan Shi & Abu Bakkar Siddik & Mohammad Masukujjaman & Guangwen Zheng & Muhammad Hamayun & Abdullah Mohammed Ibrahim, 2022. "The Antecedents of Willingness to Adopt and Pay for the IoT in the Agricultural Industry: An Application of the UTAUT 2 Theory," Sustainability, MDPI, vol. 14(11), pages 1-23, May.
    10. Ayodele, T.R. & Ogunjuyigbe, A.S.O. & Ajayi, O.D. & Yusuff, A.A. & Mosetlhe, T.C., 2021. "Willingness to pay for green electricity derived from renewable energy sources in Nigeria," Renewable and Sustainable Energy Reviews, Elsevier, vol. 148(C).
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