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Identifying the factors affecting the willingness to pay for fuel-efficient vehicles in Turkey: A case of hybrids

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  • Erdem, Cumhur
  • Sentürk, Ismail
  • Simsek, Türker

Abstract

This paper aims to determine the factors that have an impact on the consumers' willingness to pay a premium for hybrid automobiles in Turkey. A web-based random survey was conducted in different regions of Turkey. A questionnaire was administered to 1983 participants in January-March of 2009. The questionnaire was prepared by taking the issues raised in various sources into account. An ordered Probit model was used to meet the objective. Results show that variables such as income, gender, education, concerns about global warming, number of automobiles, importance of automobile performance, risk preference, attitude toward the alternative energy sources have an impact on the consumers' willingness to pay a premium for hybrids. Findings suggest that consumers who have high income, higher educational level, and concerns about the global warming are more likely to pay a premium for hybrids. This study is expected to make important contributions to the current literature related to the consumers' willingness to pay for hybrids by providing a research study from a developing country's perspective. Results of this study also make important contributions to the policy and decision makers, environmental groups and automotive industry.

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Bibliographic Info

Article provided by Elsevier in its journal Energy Policy.

Volume (Year): 38 (2010)
Issue (Month): 6 (June)
Pages: 3038-3043

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Handle: RePEc:eee:enepol:v:38:y:2010:i:6:p:3038-3043

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Related research

Keywords: Hybrids WTP Consumers;

References

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  1. Mourato, Susana & Saynor, Bob & Hart, David, 2004. "Greening London's black cabs: a study of driver's preferences for fuel cell taxis," Energy Policy, Elsevier, vol. 32(5), pages 685-695, March.
  2. Brownstone, David & Bunch, David S. & Train, Kenneth, 2000. "Joint mixed logit models of stated and revealed preferences for alternative-fuel vehicles," Transportation Research Part B: Methodological, Elsevier, vol. 34(5), pages 315-338, June.
  3. Carson, Richard T. & Hanemann, W. Michael, 2006. "Contingent Valuation," Handbook of Environmental Economics, in: K. G. Mäler & J. R. Vincent (ed.), Handbook of Environmental Economics, edition 1, volume 2, chapter 17, pages 821-936 Elsevier.
  4. Ockwell, David G. & Watson, Jim & MacKerron, Gordon & Pal, Prosanto & Yamin, Farhana, 2008. "Key policy considerations for facilitating low carbon technology transfer to developing countries," Energy Policy, Elsevier, vol. 36(11), pages 4104-4115, November.
  5. Diamond, David, 2009. "The impact of government incentives for hybrid-electric vehicles: Evidence from US states," Energy Policy, Elsevier, vol. 37(3), pages 972-983, March.
  6. O'Garra, Tanya & Mourato, Susana & Garrity, Lisa & Schmidt, Patrick & Beerenwinkel, Anne & Altmann, Matthias & Hart, David & Graesel, Cornelia & Whitehouse, Simon, 2007. "Is the public willing to pay for hydrogen buses? A comparative study of preferences in four cities," Energy Policy, Elsevier, vol. 35(7), pages 3630-3642, July.
  7. Kahn, Matthew E., 2007. "Do greens drive Hummers or hybrids? Environmental ideology as a determinant of consumer choice," Journal of Environmental Economics and Management, Elsevier, vol. 54(2), pages 129-145, September.
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Cited by:
  1. Chorus, Caspar G. & Koetse, Mark J. & Hoen, Anco, 2013. "Consumer preferences for alternative fuel vehicles: Comparing a utility maximization and a regret minimization model," Energy Policy, Elsevier, vol. 61(C), pages 901-908.
  2. Zhang, Yong & Yu, Yifeng & Zou, Bai, 2011. "Analyzing public awareness and acceptance of alternative fuel vehicles in China: The case of EV," Energy Policy, Elsevier, vol. 39(11), pages 7015-7024.
  3. Zhang, Xian & Wang, Ke & Hao, Yu & Fan, Jing-Li & Wei, Yi-Ming, 2013. "The impact of government policy on preference for NEVs: The evidence from China," Energy Policy, Elsevier, vol. 61(C), pages 382-393.

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