Culture-led City Brands as Economic Engines: Theory and Empirics
AbstractCultural re-imaging through iconic art museums aims to create symbolic capital for a place in the form of creative images, reputation, and associations with innovation. While literature has long identified architectural uniqueness as a potential driver of brand competitiveness, we argue diffusion of that image is equally important. This work draws upon economic concepts from other cultural industries (such as film, music, and art) to develop a framework for understanding how cultural brands are built: how reproducible images of singular architecture accumulate in the media to strengthen a brand. We then test an art brand´s impact on visitors. This work aims to offer evidence that the Guggenheim Museum Bilbao brand generates tourism to the city of Bilbao. By understanding how iconic cultural structures create symbolic capital, policy makers may better tailor similar culture-led branding strategies to other places.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by the Association for Cultural Economics International in its series ACEI Working Paper Series with number AWP-05-2013.
Length: 18 pages
Date of creation: Oct 2013
Date of revision: Oct 2013
Iconic Art Museums; Image Markets; Urban Economics; Branding Effectiveness;
Find related papers by JEL classification:
- Z1 - Other Special Topics - - Cultural Economics
- R1 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics
This paper has been announced in the following NEP Reports:
- NEP-ALL-2013-10-11 (All new papers)
- NEP-CUL-2013-10-11 (Cultural Economics)
- NEP-IPR-2013-10-11 (Intellectual Property Rights)
- NEP-MKT-2013-10-11 (Marketing)
- NEP-TUR-2013-10-11 (Tourism Economics)
- NEP-URE-2013-10-11 (Urban & Real Estate Economics)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Stigler, George J & Becker, Gary S, 1977. "De Gustibus Non Est Disputandum," American Economic Review, American Economic Association, vol. 67(2), pages 76-90, March.
- Beatriz Plaza, 2008. "On Some Challenges and Conditions for the Guggenheim Museum Bilbao to be an Effective Economic Re-activator," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 32(2), pages 506-517, 06.
- Aksoy, Asu & Robins, Kevin, 1992. "Hollywood for the 21st Century: Global Competition for Critical Mass in Image Markets," Cambridge Journal of Economics, Oxford University Press, vol. 16(1), pages 1-22, March.
- Jan Vang, 2008. "Editorial: Geography and the Cultural Economy," Journal of Economic Geography, Oxford University Press, vol. 8(5), pages 589-592, September.
- Rosen, Sherwin, 1981. "The Economics of Superstars," American Economic Review, American Economic Association, vol. 71(5), pages 845-58, December.
- Beatriz Plaza, 2006. "The Return on Investment of the Guggenheim Museum Bilbao," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 30(2), pages 452-467, 06.
- Allen J. Scott, 1997. "The Cultural Economy of Cities," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 21(2), pages 323-339, 06.
- Miguel Kanai & Iliana Ortega-Alcázar, 2009. "The Prospects for Progressive Culture-Led Urban Regeneration in Latin America: Cases from Mexico City and Buenos Aires," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 33(2), pages 483-501, 06.
- Gonzalez, Pilar & Moral, Paz, 1995. "An analysis of the international tourism demand in Spain," International Journal of Forecasting, Elsevier, vol. 11(2), pages 233-251, June.
- Bruno Frey, 1998. "Superstar Museums: An Economic Analysis," Journal of Cultural Economics, Springer, vol. 22(2), pages 113-125, June.
- María V. Gómez, 1998. "Reflective images: the case of urban regeneration in Glasgow and Bilbao," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 22(1), pages 106-121, 03.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Juan Prieto-Rodriguez).
If references are entirely missing, you can add them using this form.