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Factors Influencing Length of Stay of Cultural Tourists

Author

Listed:
  • Juan Gabriel Brida

    (School of Economics and Management (TOMTE), Free University of Bolzano, Piazza dell'Università , 39100 Bolzano, Italy)

  • Marta Meleddu

    (Economics Department (DiSEA) and CRENoS, University of Sassari, Via Torre Tonda 34, 07100 Sassari, Italy)

  • Manuela Pulina

    (Economics Department (DiSEA) and CRENoS, University of Sassari, Via Torre Tonda 34, 07100 Sassari, Italy)

Abstract

This paper examines the length of stay of cultural tourists in a mountain destination in the northeast of Italy. A microeconomic perspective of cultural tourism is provided, in which the main point of interest is to analyse the attitudes of visitors regarding culture and their overall vacation. To this end, visitors' behaviour is examined through survey data obtained at the South Tyrol Museum of Archaeology in Bolzano, Italy. A zero-truncated negative binomial model is empirically estimated, unlike in other studies, as a generalization of a Poisson distribution. The analysis identifies the main determinants that influence the length of stay of cultural tourists: nationality, age, employment, income, costs associated with the journey – all have an impact on the length of stay. Specifically, variations in these factors correspond to variations in the duration of the vacation. The duration is also positively affected by the presence of the icemen Ötzi in the museum and of other cultural attractions. The findings provide an essential tool for managing heritage resources and planning future tourism developments around the Ötzi museum.

Suggested Citation

  • Juan Gabriel Brida & Marta Meleddu & Manuela Pulina, 2013. "Factors Influencing Length of Stay of Cultural Tourists," Tourism Economics, , vol. 19(6), pages 1273-1292, December.
    • Handle: RePEc:sae:toueco:v:19:y:2013:i:6:p:1273-1292
    DOI: 10.5367/te.2013.0248
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    References listed on IDEAS

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    Cited by:

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    3. Christer Thrane, 2016. "Modelling tourists’ length of stay," Tourism Economics, , vol. 22(6), pages 1352-1366, December.
    4. Juan Brida & Pablo Daniel Monterubbianesi & Sandra Zapata-Aguirre, 2013. "Análisis de los factores que influencian el gasto de los turistas culturales: el caso de los visitantes de museos de Medellín," Revista de Economía del Rosario, Universidad del Rosario, June.
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    7. Francesco Scotti & Andrea Flori & Piercesare Secchi & Marika Arena & Giovanni Azzone, 2024. "Heterogeneous drivers of overnight and same-day visits," Papers 2402.05679, arXiv.org.
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    9. Calogero Guccio & Domenico Lisi & Anna Mignosa & Ilde Rizzo, 2018. "Does cultural heritage monetary value have an impact on visits? An assessment using official Italian data," Tourism Economics, , vol. 24(3), pages 297-318, May.
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    11. Fidel Martínez-Roget & José Alberto Moutela & Xosé A. Rodríguez, 2020. "Length of Stay and Sustainability: Evidence from the Schist Villages Network (SVN) in Portugal," Sustainability, MDPI, vol. 12(10), pages 1-19, May.
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