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Análisis de los factores que afectan la repetición de la visita a una atracción cultural: una aplicación al museo de Antioquia
[Analysis of factors affecting repeat visit to a cultural attraction: an application to the Museum of Antioquia]

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Author Info

  • Brida, Juan Gabriel
  • Monterubbianesi, Pablo Daniel
  • Zapata Aguirre, Sandra

Abstract

This study analyzes the behavior of repeat visitors to a cultural resource, in this case the Museum of Antioquia in Medellin (Colombia), by estimating travel cost model. The empirical results highlight issues such as women are more likely to re-visit the museum that age is also an important variable as is the employment status of visitors and income level. These results are a key tool to the strategic positioning of the museum and cultural tourism. A brief discussion is presented as well as management actions are recommended.

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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 37622.

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Date of creation: 12 Mar 2012
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Handle: RePEc:pra:mprapa:37622

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Keywords: museums; cultural tourism; cultural economics; urban tourism;

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  1. Beatriz Plaza, 2008. "On Some Challenges and Conditions for the Guggenheim Museum Bilbao to be an Effective Economic Re-activator," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 32(2), pages 506-517, 06.
  2. Lampi, Elina & Orth, Matilda, 2008. "Who visits the museums? A comparison between stated preferences and observed effects of entrance fees," Working Papers in Economics 298, University of Gothenburg, Department of Economics.
  3. Blaug, Mark, 2001. " Where Are We Now on Cultural Economics?," Journal of Economic Surveys, Wiley Blackwell, vol. 15(2), pages 123-43, April.
  4. David Maddison, 2004. "Causality and Museum Subsidies," Journal of Cultural Economics, Springer, vol. 28(2), pages 89-108, May.
  5. Ana Bedate & Luis Herrero & José Sanz, 2009. "Economic valuation of a contemporary art museum: correction of hypothetical bias using a certainty question," Journal of Cultural Economics, Springer, vol. 33(3), pages 185-199, August.
  6. Massimiliano Mazzanti, 2003. "Discrete choice models and valuation experiments," Journal of Economic Studies, Emerald Group Publishing, vol. 30(6), pages 584-604, October.
  7. Jane Bryan & Steve Hill & Max Munday & Annette Roberts, 2000. "Assessing the role of the arts and cultural industries in a local economy," Environment and Planning A, Pion Ltd, London, vol. 32(8), pages 1391-1408, August.
  8. P. Poor & Jamie Smith, 2004. "Travel Cost Analysis of a Cultural Heritage Site: The Case of Historic St. Mary's City of Maryland," Journal of Cultural Economics, Springer, vol. 28(3), pages 217-229, August.
  9. José Sanz & Luis Herrero & Ana Bedate, 2003. "Contingent Valuation and Semiparametric Methods: A Case Study of the National Museum of Sculpture in Valladolid, Spain," Journal of Cultural Economics, Springer, vol. 27(3), pages 241-257, November.
  10. Jaap Boter & Jan Rouwendal & Michel Wedel, 2005. "Employing Travel Time to Compare the Value of Competing Cultural Organizations," Journal of Cultural Economics, Springer, vol. 29(1), pages 19-33, February.
  11. Throsby, David, 1994. "The Production and Consumption of the Arts: A View of Cultural Economics," Journal of Economic Literature, American Economic Association, vol. 32(1), pages 1-29, March.
  12. Riccardo Scarpa & Mara Thiene & Tiziano Tempesta, 2007. "Latent class count models of total visitation demand: days out hiking in the eastern Alps," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 38(4), pages 447-460, December.
  13. Colombino, Ugo & Nese, Annamaria, 2008. "Preference Heterogeneity in Relation to Museum Services," CELPE Discussion Papers 105, CELPE - Centre of Labour Economics and Economic Policy, University of Salerno, Italy.
  14. Beatriz Plaza, 2006. "The Return on Investment of the Guggenheim Museum Bilbao," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 30(2), pages 452-467, 06.
  15. David Maddison & Terry Foster, 2003. "Valuing congestion costs in the British Museum," Oxford Economic Papers, Oxford University Press, vol. 55(1), pages 173-190, January.
  16. William Luksetich & Mark Partridge, 1997. "Demand functions for museum services," Applied Economics, Taylor & Francis Journals, Taylor & Francis Journals, vol. 29(12), pages 1553-1559.
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