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Museum visitors can be regarded as specific cultural tourists? A length of stay analysis

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  • JG. Brida
  • M. Meleddu

    ()

  • M. Pulina

    ()

Abstract

This paper examines the length of stay of cultural tourists in a mountain destination, on the North-East of Italy. A microeconomic perspective of cultural tourism is provided, where the interest is to analyse the attitude of visitors regarding culture and their overall vacation. To this aim, visitors’ behavior to the South Tyrol s Museum of Archaeology in Bolzano (Italy) is analysed through survey data. Unlike similar studies, empirically, a zero-truncated negative binomial model is estimated as a generalization of a Poisson distribution. The analysis shows which are the main determinants that influence length of stay of cultural tourists. Nationality, age, employment, income, costs associated with the travel have an impact on length of stay. Specifically, variations in such factors correspond to variation in the span of the vacation that is also positively affected by the presence of the icemen Ötzi in the museum as well as by the presence of other cultural attractions. These findings provide an essential tool to manage heritage resources and plan the future tourism development around the Ötzi museum.

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Bibliographic Info

Paper provided by Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia in its series Working Paper CRENoS with number 201114.

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Date of creation: 2011
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Handle: RePEc:cns:cnscwp:201114

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Keywords: length of stay; cultural tourism; museum; zero-truncated negative binomial; management implications;

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  1. Beatriz Plaza, 2008. "On Some Challenges and Conditions for the Guggenheim Museum Bilbao to be an Effective Economic Re-activator," International Journal of Urban and Regional Research, Wiley Blackwell, Wiley Blackwell, vol. 32(2), pages 506-517, 06.
  2. Beatriz Plaza, 2006. "The Return on Investment of the Guggenheim Museum Bilbao," International Journal of Urban and Regional Research, Wiley Blackwell, Wiley Blackwell, vol. 30(2), pages 452-467, 06.
  3. Hellerstein, Daniel & Mendelsohn, Robert, 1993. "A Theoretical Foundation for Count Data Models," MPRA Paper 25265, University Library of Munich, Germany.
  4. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, University of Chicago Press, vol. 74, pages 132.
  5. Angel BUJOSA BESTARD & Jaume ROSSELLÓ NADAL, 2007. "Attitudes Toward Tourism And Tourism Congestion," Region et Developpement, Region et Developpement, LEAD, Universite du Sud - Toulon Var, Region et Developpement, LEAD, Universite du Sud - Toulon Var, vol. 25, pages 193-207.
  6. Rosen, Sherwin, 1974. "Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition," Journal of Political Economy, University of Chicago Press, University of Chicago Press, vol. 82(1), pages 34-55, Jan.-Feb..
  7. Jörgen Hellström, 2006. "A bivariate count data model for household tourism demand," Journal of Applied Econometrics, John Wiley & Sons, Ltd., John Wiley & Sons, Ltd., vol. 21(2), pages 213-226.
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