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Superstar Museums: An Economic Analysis

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  • Bruno Frey

Abstract

Superstar museums are characterized by (1) great prominence among tourists and world fame among the general population; (2) a large number of visitors; (3) a collection of generally known painters and individual paintings; (4) an exceptional architecture; and (5) a large role of commercialization, including a substantial impact on the local economy. The superstar phenomenon is caused by factors both on the demand and the supply side of the market. Superstar museums are forced to offer “total experience” to the visitors; they have to relate to events in history, technology, politics, films and TV, and they have to provide for everything from education, food, gifts, shopping to entertainment. The development of superstar status strongly affects museum policy. The strategic orientation emphasizes visitors' demands; the organization has to be decentralized into processes each devoted to particular segments of visitors, to special exhibitions or support activities. There are also major consequences for human resource management, in particular, relating to flexibility and staff composition of paid employees and volunteers. Copyright Kluwer Academic Publishers 1998

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Bibliographic Info

Article provided by Springer in its journal Journal of Cultural Economics.

Volume (Year): 22 (1998)
Issue (Month): 2 (June)
Pages: 113-125

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Handle: RePEc:kap:jculte:v:22:y:1998:i:2:p:113-125

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Web page: http://www.springerlink.com/link.asp?id=100284

Related research

Keywords: economics of art; museums; superstars; commercialization; art policy;

References

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  1. John W. O'Hagan, 1995. "National Museums: To Charge or not to charge?," Economics Policy Papers 952, Trinity College Dublin, Department of Economics.
  2. Victor Ginsburgh & Pierre-Michel Menger, 1996. "Economics of the arts: selected essays," ULB Institutional Repository 2013/1655, ULB -- Universite Libre de Bruxelles.
  3. Johnson, Peter, 1995. "Cultural Economics and Museum Behaviour: A Comment," Scottish Journal of Political Economy, Scottish Economic Society, vol. 42(4), pages 465-66, November.
  4. Throsby, David, 1994. "The Production and Consumption of the Arts: A View of Cultural Economics," Journal of Economic Literature, American Economic Association, vol. 32(1), pages 1-29, March.
  5. Frey, Bruno S, 1994. "Cultural Economics and Museum Behaviour," Scottish Journal of Political Economy, Scottish Economic Society, vol. 41(3), pages 325-35, August.
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Cited by:
  1. Llop Llop, Maria & Arauzo Carod, Josep Maria, 2008. "Economic impact of a new museum on the local economy: "The Gaudí Centre"," Working Papers 2072/9529, Universitat Rovira i Virgili, Department of Economics.
  2. Bruce Seaman, 2004. "Competition and the Non-Profit Arts: The Lost Industrial Organization Agenda," Journal of Cultural Economics, Springer, vol. 28(3), pages 167-193, August.
  3. Maria Llop & Josep-Maria Arauzo-Carod, 2012. "Identifying the economic impact behind a cultural asset: an input–output subsystems analysis," The Annals of Regional Science, Springer, vol. 49(3), pages 861-877, December.
  4. Eva Deuchert & Kossi Adjamah & Florian Pauly, 2005. "For Oscar Glory Or Oscar Money?," Journal of Cultural Economics, Springer, vol. 29(3), pages 159-176, August.
  5. Luis César Herrero-Prieto, 2013. "Is Museum Performance Affected By Location And Institution Type? Measuring Cultural Institution Efficiency Through Non-Parametric Techniques," The Institute for International Integration Studies Discussion Paper Series iiisdp425, IIIS.
  6. Boter, Jaap & Rouwendal, Jan & Wedel, Michel, 2004. "Employing Travel Costs to Compare the Use Value of Competing Cultural Organizations," Serie Research Memoranda 0011, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
  7. Bruno S. Frey & Stephan Meier, . "The Economics of Museums," IEW - Working Papers 149, Institute for Empirical Research in Economics - University of Zurich.
  8. Jaap Boter & Jan Rouwendal & Michel Wedel, 2005. "Employing Travel Time to Compare the Value of Competing Cultural Organizations," Journal of Cultural Economics, Springer, vol. 29(1), pages 19-33, February.
  9. Joshua Guetzkow, 2002. "How the Arts Impact Communities: An introduction to the literature on arts impact studies," Working Papers 44, Princeton University, Woodrow Wilson School of Public and International Affairs, Center for Arts and Cultural Policy Studies..
  10. Luis Antonio Palma M. & Luis Fernando Aguado Q., 2010. "Economía de la cultura. Una nueva área de especialización de la economía," Revista de Economía Institucional, Universidad Externado de Colombia - Facultad de Economía, vol. 12(22), pages 129-165, January-J.
  11. Silvia Fedeli & Michele Santoni, 2006. "The Government's Choice of Bureaucratic Organisation: An Application to Italian State Museums," Journal of Cultural Economics, Springer, vol. 30(1), pages 41-72, March.
  12. Michael Hutter, 1998. "Communication Productivity: A Major Cause for the Changing Output of Art Museums," Journal of Cultural Economics, Springer, vol. 22(2), pages 99-112, June.
  13. Beatriz Plaza & Pilar Gonzalez-Casimiro & Paz Moral-Zuazo & Courtney Waldron, 2013. "Culture-led City Brands as Economic Engines: Theory and Empirics," ACEI Working Paper Series AWP-05-2013, the Association for Cultural Economics International, revised Oct 2013.

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