Good Samaritans and the Market: Experimental Evidence on Other-Regarding Preferences
AbstractSome evidence suggests that people behave more pro-socially in small groups than in market-like situations. We construct an experiment in which people choose between allocations that affect their payoff and that of others. The choices of some participants are randomly selected to determine payoffs. We test whether people exhibit different other-regarding preferences depending on how the choice is framed. To mimic a market-like environment, we ask subjects to select a type of partner, either high or low. Selecting a partner of a given type effectively removes this pairing from other players. We compare this treatment to two alternatives where people are first assigned to groups of two high and two low participants. In one treatment, they are then asked to choose between a high and low partner. In the other, they are asked to choose between two payoff allocations for the four individuals. These two treatments make the implication of one's choice on others more salient. We find that most subjects pursue their self-interest, but high payoff participants behave more altruistically in small groups while low payoff participants display more invidious choices in the market-like environment. The implication is that while some efficiency can be achieved in small groups thanks to altruism, a market-like environment reduces good samaritan tendencies, possibly because the negative effect of one's choice on others is less salient.
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Bibliographic InfoPaper provided by University of Oxford, Nuffield College in its series Discussion Papers with number 2012001.
Length: 49 pages
Date of creation: Aug 2012
Date of revision:
Behavioral experiment; Social preferences; Partnership formation;
Find related papers by JEL classification:
- C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General
- D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
- D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy
- Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Social and Economic Stratification
This paper has been announced in the following NEP Reports:
- NEP-ALL-2012-09-03 (All new papers)
- NEP-CBE-2012-09-03 (Cognitive & Behavioural Economics)
- NEP-EVO-2012-09-03 (Evolutionary Economics)
- NEP-EXP-2012-09-03 (Experimental Economics)
- NEP-NET-2012-09-03 (Network Economics)
- NEP-SOC-2012-09-03 (Social Norms & Social Capital)
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