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Willingness to Pay More for Organic Foods by Tennessee Consumers

Author

Listed:
  • Bhavsar, Hiren
  • Baryeh, Kofi
  • Tegegne, Fisseha

Abstract

This paper examines the general knowledge of consumers regarding organic food and determines their willingness to pay more for it. Data was collected on a random sample of grocery shoppers in the state of Tennessee. The study reveals most of the respondents had a fair knowledge of what organic food was. The number of respondents who had never purchased organic food was found to be only slightly higher than the number who purchase it. A binary logistic regression found income and Environmental concern to be factors that effectively determine willingness to pay more for organic food.

Suggested Citation

  • Bhavsar, Hiren & Baryeh, Kofi & Tegegne, Fisseha, 2016. "Willingness to Pay More for Organic Foods by Tennessee Consumers," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230010, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea16:230010
    DOI: 10.22004/ag.econ.230010
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    References listed on IDEAS

    as
    1. Gil, Jose Maria & Gracia, Azucena & Sanchez Garcia, Mercedes, 2000. "Market Segmentation And Willingness To Pay For Organic Products In Spain," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(2), pages 1-20.
    2. Jean-Daniel Saphores & Hilary Nixon & Oladele Ogunseitan & Andrew Shapiro, 2007. "California households' willingness to pay for 'green' electronics," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 50(1), pages 113-133.
    3. Raynolds, Laura T., 2004. "The Globalization of Organic Agro-Food Networks," World Development, Elsevier, vol. 32(5), pages 725-743, May.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    Agribusiness; Agricultural and Food Policy; Industrial Organization;
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