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Organic food marketing and distribution in the European Union

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Author Info
Maurizio Canavari () (Alma Mater Studiorum University of Bologna)
Roberta Centonze (Alma Mater Studiorum University of Bologna)
Gianluca Nigro () (Alma Mater Studiorum University of Bologna)

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Abstract

The paper discusses the European organic agricultural sector from a socio-economical point of view and from a EU perspective. In the 1990s organic agriculture has known a strong development and today it is considered as a stable sector and with a certain economic importance inside agricultural sector. If originally organic food was the result of an ideological choice and was set inside the alternative culture in opposition to current models of economic development and social organisation, today it has the feature of an entrepreneurial phenomenon, belonging to a life style and to a finally acknowledged cultural model which is able to attract human and financial resources on its own, to produce profit and to satisfy a steadily increasing market. A description of the data obtained by the main available sources on organic food markets in Europe is provided, trying to analyse the present scenario for organic agriculture with the lenses of the 4Ps marketing management paradigm. The analysis may be useful to shed light on the several facets of the organic sector in Europe, and as a basis for further studies on the topic.

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File URL: http://ageconsearch.umn.edu/bitstream/9077/1/wp070002.pdf
File Format: application/pdf
File Function: WP version, July 2007
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Publisher Info
Paper provided by Alma Mater Studiorum University of Bologna, Department of Agricultural Economics and Engineering in its series DEIAgra Working Papers with number 7002.

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Length: 21 pages
Date of creation: Jan 2007
Date of revision: Jul 2007
Publication status: Published in Agecon Search
Handle: RePEc:bag:deiawp:7002

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Web page: http://www.agrsci.unibo.it/deiagra/
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Related research
Keywords: organic food; distribution; marketing; communication; brand;

Find related papers by JEL classification:
Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Raynolds, Laura T., 2004. "The Globalization of Organic Agro-Food Networks," World Development, Elsevier, vol. 32(5), pages 725-743, May. [Downloadable!] (restricted)
  2. Lohr, Luanne & Park, Timothy, 1999. "Integrated Markup Rules for Optimal Pricing Decisions in Expanding Markets for Organic Produce," Applied Economics, Taylor and Francis Journals, vol. 31(7), pages 885-92, July. [Downloadable!] (restricted)
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