Purchase Intention Effects in Experimental Auctions and Real Choice Experiments
AbstractThis article examines consumers’ preference for three types of orange juice in China. Two non-hypothetical experiments, Real Choice Experiments and Experimental Auctions were used in the study. We found that WTP estimates from real choice experiment are significantly higher than auction bids, which is consistent with what Lusk and Schroeder (2006) and Gracia, Loureiro, and Nayga (2011) found in their paper. In addition, we found that purchase intention only has significantly effects on consumers’ behavior in Experimental Auction, but not in Real Choice Experiments, and this purchase intention only has effects on non-novel food, but not novel food.
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Bibliographic InfoPaper provided by Agricultural and Applied Economics Association in its series 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. with number 151595.
Date of creation: 2013
Date of revision:
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Consumer preferences; choice experiment; experimental auction; purchase intention; Agribusiness; Food Consumption/Nutrition/Food Safety; Marketing;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2013-07-05 (All new papers)
- NEP-CBE-2013-07-05 (Cognitive & Behavioural Economics)
- NEP-DCM-2013-07-05 (Discrete Choice Models)
- NEP-EXP-2013-07-05 (Experimental Economics)
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- Cameron, Trudy Ann & Poe, Gregory L. & Ethier, Robert G. & Schulze, William D., 2002. "Alternative Non-market Value-Elicitation Methods: Are the Underlying Preferences the Same?," Journal of Environmental Economics and Management, Elsevier, vol. 44(3), pages 391-425, November.
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- Jae Bong Chang & Jayson L. Lusk & F. Bailey Norwood, 2007. "How Closely Do Hypothetical Surveys and Laboratory Experiments Predict Field Behavior?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(2), pages 518-534.
- Azucena Gracia & Maria L. Loureiro & Rodolfo M. Nayga, 2011. "Are Valuations from Nonhypothetical Choice Experiments Different from Those of Experimental Auctions?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 93(5), pages 1358-1373.
- Nick Hanley & Robert Wright & Vic Adamowicz, 1998. "Using Choice Experiments to Value the Environment," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 11(3), pages 413-428, April.
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