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Consumer Preference And Demand For Organic Food: Evidence From A Vermont Survey

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  • Wang, Qingbin
  • Sun, Junjie
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    Abstract

    While organic farming has been identified as an effective way to improve food safety and environment quality, the adoption of organic production and processing is highly determined by the market demand for organic food products. To assess the market potential for organic apples and milk, a conjoint analysis is conducted in the state of Vermont to examine consumer evaluation of major product attributes and their tradeoffs. Results suggest that there is likely a significant niche market for organic apples and milk and many consumers, especially people who have purchased organic food products, are willing to pay more for organic apples and milk produced locally and certified by NOFA.

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    Bibliographic Info

    Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2003 Annual meeting, July 27-30, Montreal, Canada with number 22080.

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    Date of creation: 2003
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    Handle: RePEc:ags:aaea03:22080

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    Keywords: Environmental Economics and Policy; Food Consumption/Nutrition/Food Safety;

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    1. Govindasamy, Ramu & DeCongelio, Marc & Italia, John & Barbour, Bruce & Anderson, Karen, 2001. "Empirically Evaluating Consumer Characteristics and Satisfaction with Organic Products," P Series 36736, Rutgers University, Department of Agricultural, Food and Resource Economics.
    2. Luanne Lohr, 1998. "Implications of Organic Certification for Market Structure and Trade," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(5), pages 1125-1129.
    3. McCluskey, Jill J., 2000. "A Game Theoretic Approach To Organic Foods: An Analysis Of Asymmetric Information And Policy," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 29(1), April.
    4. Lohr, Luanne, 1998. "Welfare Effects Of Eco-Label Proliferation: Too Much Of A Good Thing?," Faculty Series 16642, University of Georgia, Department of Agricultural and Applied Economics.
    5. Jans, Sharon & Fernandez-Cornejo, Jorge, 2001. "The Economics Of Organic Farming In The U.S.: The Case Of Tomato Production," 2001 Annual meeting, August 5-8, Chicago, IL 20618, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Govindasamy, Ramu & Italia, John & DeCongelio, Marc & Anderson, Karen & Barbour, Bruce, 2000. "Empirically Evaluating Grower Characteristics and Satisfaction with Organic Production," P Series 36738, Rutgers University, Department of Agricultural, Food and Resource Economics.
    7. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132.
    8. Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, University of Chicago Press, vol. 5(2), pages 103-23, Se.
    9. Reicks, Marla & Splett, Patricia & Fishman, Amy, 1999. "Shelf Labeling Of Organic Foods: Customer Response In Minnesota Grocery Stores," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(2), July.
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    Cited by:
    1. Durham, Catherine A., 2007. "The Impact of Environmental and Health Motivations on the Organic Share of Produce Purchases," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 36(2), October.
    2. Owusu, Victor, 2012. "Assessing Consumer Willingness to Pay a Premium for Organic Food Product: Evidence from Ghana," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 123394, International Association of Agricultural Economists.
    3. Zepeda, Lydia & Griffith, Garry R. & Chang, Hui-Shung (Christie), 2004. "Issues and Research Needs of the Australian Organic Food Products Market," Working Papers 12924, University of New England, School of Economics.
    4. Dettmann, Rachael L., 2008. "Organic Produce: Who's Eating it? A Demographic Profile of Organic Produce Consumers," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6446, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    5. Idda, Lorenzo & Madau, Fabio A. & Pulina, Pietro, 2008. "The Motivational Profile of Organic Food Consumers: a Survey of Specialized Stores Customers in Italy," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43946, European Association of Agricultural Economists.
    6. Owusu, Victor & Owusu, Michael Anifori, 2010. "Measuring Market Potential for Fresh Organic Fruit and Vegetable in Ghana," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 95955, African Association of Agricultural Economists (AAAE) & Agricultural Economics Association of South Africa (AEASA).
    7. Batte, Marvin T. & Hooker, Neal H. & Haab, Timothy C. & Beaverson, Jeremy, 2007. "Putting their money where their mouths are: Consumer willingness to pay for multi-ingredient, processed organic food products," Food Policy, Elsevier, vol. 32(2), pages 145-159, April.
    8. Li, Jinghan & Zepeda, Lydia & Gould, Brian W., 2007. "The Demand for Organic Food in the U.S.: An Empirical Assessment," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(3), November.

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