If You Can't Trust the Farmer, Who Can You Trust? The Effect of Certification Types on Purchases of Organic Produce
AbstractAn information asymmetry exists in the market for organic produce since consumers cannot determine whether produce is organically or conventionally grown. Various methods may solve this problem including signaling, reputation, and certification. Signaling and reputation may not work well, because signals are noisy, and reputation may be difficult for a producer to establish. Certification of the farm and its growing methods shows the most promise. A survey instrument testing the efficacy of certification is presented along with empirical analysis suggesting that no notable difference existed between independent certification methods, although independent certification had significantly different effects than self-certification.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by International Food and Agribusiness Management Association (IAMA) in its journal International Food and Agribusiness Management Review.
Volume (Year): 07 (2004)
Issue (Month): 01 ()
Asymmetric information; Certification; Ordered probit; Organic produce; Agribusiness;
Other versions of this item:
- Lynn Hunnicutt & John Keith & Ruby Ward, 2002. "If You Can't Trust the Farmer, Who Can You Trust? The Effect of Certification Types on Purchases of Organic Produce," Working Papers 2002-18, Utah State University, Department of Economics.
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Caswell, Julie A. & Mojduszka, Eliza M., 1996.
"Using Informational Labeling To Influence The Market For Quality In Food Products,"
25989, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
- Julie A. Caswell & Eliza M. Mojduszka, 1996. "Using Informational Labeling to Influence the Market for Quality in Food Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
- Grossman, Sanford J & Hart, Oliver D, 1983.
"An Analysis of the Principal-Agent Problem,"
Econometric Society, vol. 51(1), pages 7-45, January.
- Sanford Grossman & Oliver Hart, . "An Analysis of the Principal-Agent Problem," Rodney L. White Center for Financial Research Working Papers 15-80, Wharton School Rodney L. White Center for Financial Research.
- Sanford J Grossman & Oliver D Hart, 2001. "An Analysis of the Principal-Agent Problem," Levine's Working Paper Archive 391749000000000339, David K. Levine.
- Kerton, Robert R. & Bodwell, Richard W., 1995. "Quality, Choice, and the Economics of Concealment: The Marketing of Lemons," Working Papers 9510, University of Waterloo, Department of Economics.
- Loureiro, Maria L. & McCluskey, Jill J. & Mittelhammer, Ronald C., 2001. "Assessing Consumer Preferences For Organic, Eco-Labeled, And Regular Apples," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(02), December.
- Gary D. Thompson & Julia Kidwell, 1998. "Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer Preferences," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(2), pages 277-287.
- Gary D. Thompson, 1998. "Consumer Demand for Organic Foods: What We Know and What We Need to Know," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(5), pages 1113-1118.
- Luanne Lohr, 1998. "Implications of Organic Certification for Market Structure and Trade," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(5), pages 1125-1129.
- Napitupulu, Togar Alam & Natawidjaja, Ronnie S., 2009. "Adding value to fresh and processed produce through product certification," Working Papers 121040, United Nations Centre for Alleviation of Poverty Through Secondary Crops' Development in Asia and the Pacific (CAPSA).
- Zorn, Alexander & Lippert, Christian & Dabbert, Stephan, 2012. "Zur Nichteinhaltung Von Vorschriften Des Ökologischen Landbaus In Deutschland Und In Der Schweiz – Statistische Analyse Einzelbetrieblicher Daten," 52nd Annual Conference, Stuttgart, Germany, September 26-28, 2012 133414, German Association of Agricultural Economists (GEWISOLA).
- Kim Sønderskov & Carsten Daugbjerg, 2011. "The state and consumer confidence in eco-labeling: organic labeling in Denmark, Sweden, The United Kingdom and The United States," Agriculture and Human Values, Springer, vol. 28(4), pages 507-517, December.
- Urutyan, Vardan E., 2007. "Market Assessment and Development for Organically Grown Produce in Armenia," 106th Seminar, October 25-27, 2007, Montpellier, France 7914, European Association of Agricultural Economists.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.