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Corporate Social Responsibility in the Chinese Forest Industry: Understanding Multiple Stakeholder Perceptions

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  • Lei Wang
  • Heikki Juslin

Abstract

The stakeholder theory is a useful tool for collecting and evaluating corporate social responsibility (CSR) data. Using a multistakeholder approach, we have succeeded in evaluating the CSR performance of the Chinese forest industry. In all, 810 observations have been made using a quantitative research method. This study contributes in three aspects. (1) The findings demonstrate that the stakeholder theory is a useful tool for collecting and evaluating CSR data. (2) We have systemically studied CSR issues in the Chinese forest sector, finding that the Chinese forest industry performs slightly better in its economic responsibility than environmental and social responsibilities. (3) Its results provide strong empirical evidence to suggest that values have a significant effect on the stakeholder perception of CSR performance. Copyright © 2011 John Wiley & Sons, Ltd and ERP Environment.

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  • Lei Wang & Heikki Juslin, 2013. "Corporate Social Responsibility in the Chinese Forest Industry: Understanding Multiple Stakeholder Perceptions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(3), pages 129-145, May.
    • Handle: RePEc:wly:corsem:v:20:y:2013:i:3:p:129-145
    DOI: 10.1002/csr.286
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    2. Sora Kim & Yingru Ji, 2017. "Chinese Consumers' Expectations of Corporate Communication on CSR and Sustainability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(6), pages 570-588, November.
    3. Matthew Johnson & Friederike Redlbacher & Stefan Schaltegger, 2018. "Stakeholder Engagement for Corporate Sustainability: A Comparative Analysis of B2C and B2B Companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 659-673, July.
    4. Yanli Li & Lan Gao, 2019. "Corporate Social Responsibility of Forestry Companies in China: An Analysis of Contents, Levels, Strategies, and Determinants," Sustainability, MDPI, vol. 11(16), pages 1-17, August.
    5. Xinfei Li & Baodong Cheng & Heng Xu, 2021. "Time-Based Corporate-Social-Responsibility Evaluation Model Taking Chinese Listed Forestry Companies as an Example," Sustainability, MDPI, vol. 13(14), pages 1-14, July.
    6. Colin B. Gabler & Nikolaos Panagopoulos & Pavlos A. Vlachos & Adam Rapp, 2017. "Developing an Environmentally Sustainable Business Plan: An International B2B Case Study," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(4), pages 261-272, July.
    7. Marcela Rocha Haase Uhlig & Emerson Wagner Mainardes & Valcemiro Nossa, 2020. "Corporate social responsibility and consumer's relationship intention," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 313-324, January.
    8. Feifei Lu & Zhaohua Wang & Anne Toppinen & Dalia D’Amato & Zuomin Wen, 2021. "Managerial Risk Perceptions of Corporate Social Responsibility Disclosure: Evidence from the Forestry Sector in China," Sustainability, MDPI, vol. 13(12), pages 1-16, June.
    9. Won‐Moo Hur & Seung‐Yoon Rhee & Eun Ju Lee & Hyewon Park, 2022. "Corporate social responsibility perceptions and sustainable safety behaviors among frontline employees: The mediating roles of organization‐based self‐esteem and work engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(1), pages 60-70, January.
    10. Anne Elizabeth Fordham & Guy M. Robinson, 2018. "Mechanisms of change: Stakeholder Engagement in the Australian Resource Sector through CSR," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 674-689, July.
    11. Feifei Lu & Robert Kozak & Anne Toppinen & Dalia D’Amato & Zuomin Wen, 2017. "Factors Influencing Levels of CSR Disclosure by Forestry Companies in China," Sustainability, MDPI, vol. 9(10), pages 1-15, October.
    12. Khojastehpour, Morteza & Shams, S.M. Riad, 2020. "Addressing the complexity of stakeholder management in international ecological setting: A CSR approach," Journal of Business Research, Elsevier, vol. 119(C), pages 302-309.
    13. Ruth Zárate-Rueda & Juan Sebastian Bautista-Zárate & Yolima Ivonne Beltrán-Villamizar, 2021. "Stakeholders within the framework of Corporate Social Responsibility: A systematic review," Estudios Gerenciales, Universidad Icesi, vol. 37(160), pages 460-471, August.

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