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Do plant‐based and blend meat alternatives taste like meat? A combined sensory and choice experiment study

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  • Vincenzina Caputo
  • Giovanni Sogari
  • Ellen J. Van Loo

Abstract

We conducted a combined sensory and discrete choice experiment study with a 100% beef burger, a plant‐based burger using pea protein, a plant‐based burger using animal‐like protein, and a blended burger with 70% beef and 30% mushroom involving US consumers. Respondents were either assigned to a blind or an informed tasting condition with information about the ingredients before tasting the burgers. Results reveal that (i) beef burgers are preferred over alternatives, (ii) consumers favor blended burgers over alternatives in the blind condition but demand decreases in the informed condition; (iii) consumers prefer the plant‐based burger with animal‐like protein over the one with pea protein.

Suggested Citation

  • Vincenzina Caputo & Giovanni Sogari & Ellen J. Van Loo, 2023. "Do plant‐based and blend meat alternatives taste like meat? A combined sensory and choice experiment study," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 45(1), pages 86-105, March.
    • Handle: RePEc:wly:apecpp:v:45:y:2023:i:1:p:86-105
    DOI: 10.1002/aepp.13247
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    References listed on IDEAS

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    1. Vincenzina Caputo & Ellen J. Van Loo & Riccardo Scarpa & Rodolfo M. Nayga & Wim Verbeke, 2018. "Comparing Serial, and Choice Task Stated and Inferred Attribute Non†Attendance Methods in Food Choice Experiments," Journal of Agricultural Economics, Wiley Blackwell, vol. 69(1), pages 35-57, February.
    2. Jayson L. Lusk & Glynn T. Tonsor, 2016. "How Meat Demand Elasticities Vary with Price, Income, and Product Category," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 38(4), pages 673-711.
    3. Jayson L. Lusk & Ted C. Schroeder, 2004. "Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(2), pages 467-482.
    4. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521747387.
    5. Gregory L. Poe & Kelly L. Giraud & John B. Loomis, 2005. "Computational Methods for Measuring the Difference of Empirical Distributions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(2), pages 353-365.
    6. Vincenzina Caputo & Riccardo Scarpa, 2022. "Methodological Advances in Food Choice Experiments and Modeling: Current Practices, Challenges, and Future Research Directions," Annual Review of Resource Economics, Annual Reviews, vol. 14(1), pages 63-90, October.
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    Cited by:

    1. Daniele Asioli & Marija Banovic & Ada Maria Barone & Simona Grasso & Rodolfo M. Nayga, 2023. "European consumers' valuation for hybrid meat: Does information matter?," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 45(1), pages 44-62, March.
    2. Joel Cuffey & Lauren Chenarides & Wenying Li & Shuoli Zhao, 2023. "Consumer spending patterns for plant‐based meat alternatives," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 45(1), pages 63-85, March.

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