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Determinants of demand for traditional Chinese opera

Author

Listed:
  • Junlong Wu

    (Nanjing University of Aeronautics and Astronautics
    Nanhang Jincheng College)

  • Keshen Jiang

    (Nanjing University of Aeronautics and Astronautics)

  • Chaoqing Yuan

    (Nanjing University of Aeronautics and Astronautics)

Abstract

Following the econometric approach in cultural economics, this paper investigates factors that determine the demand for traditional Chinese opera by applying annual aggregate time series data from 1995 to 2015 in China. The analysis estimates two multiple linear regression equations for traditional Chinese opera by OLS. We find a positive effect of the income level and a negative effect of the admission ticket price on the demand for traditional Chinese opera. We are able to identify that opera, dance and music might not be close substitutes to traditional Chinese opera or cannot be easily defined as complements to it. Attendance is found to be insignificantly affected by capacity constraints and quality of traditional Chinese opera. The percentage of the population with college or higher degree has a negative impact on traditional Chinese opera attendance. The results also reveal that 2-year lagged consumption capital and the proportion of 15–24-year-old population positively affect current demand for traditional Chinese opera.

Suggested Citation

  • Junlong Wu & Keshen Jiang & Chaoqing Yuan, 2019. "Determinants of demand for traditional Chinese opera," Empirical Economics, Springer, vol. 57(6), pages 2129-2148, December.
    • Handle: RePEc:spr:empeco:v:57:y:2019:i:6:d:10.1007_s00181-018-1531-7
    DOI: 10.1007/s00181-018-1531-7
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    Cited by:

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    2. Eric Kolhede & J. Tomas Gomez-Arias & Anna Maximova, 2023. "Price elasticity in the performing arts: a segmentation approach," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 523-550, September.
    3. Jesús Manuel De Sancha-Navarro & Juan Lara-Rubio & María Dolores Oliver-Alfonso & Luis Palma-Martos, 2021. "Cultural Sustainability in University Students’ Flamenco Music Event Attendance: A Neural Networks Approach," Sustainability, MDPI, vol. 13(5), pages 1-15, March.

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    More about this item

    Keywords

    Demand; Determinants; Traditional Chinese opera; Performing arts;
    All these keywords.

    JEL classification:

    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature
    • L32 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Public Enterprises; Public-Private Enterprises
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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