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Regional Image and the Consumption of Regionally Denominated Products

Author

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  • Dimitris Skuras

    (Department of Economics, University of Patras, University Campus-Rio, PO Box 1391, Patras, 26500, Greece, skuras@econ.upatras.gr)

  • Efthalia Dimara

    (Department of Economics, University of Patras, University Campus-Rio, PO Box 1391, Patras, 26500, Greece, dimara@econ.upatras.gr)

Abstract

A number of quality products and services, often catering for niche markets, have become associated with certain regions. This geographical association has proved important in influencing the mentality of urban consumers, their behaviour and, consequently, the demand for such products. This work identifies three sets of elements of the regional resource base that contribute towards consumer-constructed regional images-namely, factors related to nature and the environment; factors related to history, tradition and heritage; and amenity experiential factors. The relation between consumer-constructed regional images and a variety of consumer needs is discussed. Data from a wide survey of Greek wine consumers are utilised and a microeconometric approach is employed to test the effects of consumer-constructed regional images on consumer expenditure on regional wines.

Suggested Citation

  • Dimitris Skuras & Efthalia Dimara, 2004. "Regional Image and the Consumption of Regionally Denominated Products," Urban Studies, Urban Studies Journal Limited, vol. 41(4), pages 801-815, April.
    • Handle: RePEc:sae:urbstu:v:41:y:2004:i:4:p:801-815
    DOI: 10.1080/0042098042000194115
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    References listed on IDEAS

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    1. Leufkens, D. & Schröck, K., 2014. "Regulierungspolitische Effekte geschützter geografischer Herkunftsangaben der EU in einer dynamischen und qualitätspolitischen Perspektive," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 49, March.
    2. Andrew Copus & Dimitris Skuras & Kyriaki Tsegenidi, 2006. "Innovation and Peripherality: A Comparative Study in Six EU Member Countries," ERSA conference papers ersa06p295, European Regional Science Association.
    3. Fabien Santini & Fatmir Guri & Audrey Aubard & Demetrios Psaltopoulos & Robert Read & Sergio Gomez y Paloma, 2014. "EU Island Farming and the Labelling of its Products," JRC Research Reports JRC84949, Joint Research Centre.
    4. Dimitris Skuras & Efthalia Dimara & Anastasia Petrou, 2006. "Rural tourism and visitors' expenditures for local food products," Regional Studies, Taylor & Francis Journals, vol. 40(7), pages 769-779.
    5. Gangjee, Dev S., 2017. "Proving Provenance? Geographical Indications Certification and its Ambiguities," World Development, Elsevier, vol. 98(C), pages 12-24.
    6. Bianka Kühne & Xavier Gellynck & R.D. Weaver, 2015. "Enhancing Innovation Capacity Through Vertical, Horizontal, and Third‐Party Networks for Traditional Foods," Agribusiness, John Wiley & Sons, Ltd., vol. 31(3), pages 294-313, June.
    7. Dimara, Efthalia & Petrou, Anastasia & Skuras, Dimitris, 2004. "Agricultural policy for quality and producers' evaluations of quality marketing indicators: a Greek case study," Food Policy, Elsevier, vol. 29(5), pages 485-506, October.
    8. Leufkens, Daniel & Schröck, Rebecca, 2013. "Regulierungspolitische Effekte geschützter geografischer Herkunftsangaben der EU in einer dynamischen und qualitätspolitischen Perspektive," 53rd Annual Conference, Berlin, Germany, September 25-27, 2013 156119, German Association of Agricultural Economists (GEWISOLA).
    9. Benner, E. & Profeta, A. & Wirsig, A., 2009. "Die EU-Übergangsregelung zum Herkunftsschutz bei Agrarprodukten und Lebensmitteln aus dem Blickwinkel der Transaktions- und der Informationsökonomie," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 44, March.

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