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Consumer Purchasing Behaviour towards Eco-Environment Residential Photovoltaic Solar Lighting Systems

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  • Bikrant Kesari
  • Sunil Atulkar
  • Satyanarayan Pandey

Abstract

The present study focuses on consumer behaviour towards decision-making about residential photovoltaic (PV) technology and motivates them to adopt renewable energy sources in place of conventional resources. The study focuses on the six significant factors of customer attribute related to environmental concern which stimulate the purchase behaviour to adopt residential PV technology. Therefore, the study considers various factors of environmental concerns, retrieved from a previous literature review by the researchers. For obtaining the results, structural equation modelling (SEM) has been utilized to examine the 269 customers’ data, collected by the researchers. The result indicates that the environmental concern factors such as social influence, environmental attitude, environmental knowledge, environmental responsibility and government initiative have significant positive influence on customer intention to adopt residential PV technology. However, the factor awareness of environmental problem shows insignificant influence on intention to adopt. Thus, the outcome of the study will provide some valuable insights to the policymakers, marketers and government for further expansion of solar energy market by using various promotional programmes and strategies, consciousness and sharing responsibility towards saving our environment from detrimental effects of conventional energy resources.

Suggested Citation

  • Bikrant Kesari & Sunil Atulkar & Satyanarayan Pandey, 2021. "Consumer Purchasing Behaviour towards Eco-Environment Residential Photovoltaic Solar Lighting Systems," Global Business Review, International Management Institute, vol. 22(1), pages 236-254, February.
    • Handle: RePEc:sae:globus:v:22:y:2021:i:1:p:236-254
    DOI: 10.1177/0972150918795550
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    Cited by:

    1. Magdalena Grębosz-Krawczyk & Agnieszka Zakrzewska-Bielawska & Beata Glinka & Aldona Glińska-Neweś, 2021. "Why Do Consumers Choose Photovoltaic Panels? Identification of the Factors Influencing Consumers’ Choice Behavior regarding Photovoltaic Panel Installations," Energies, MDPI, vol. 14(9), pages 1-20, May.
    2. Sikke R. Jansma & Le Anh Nguyen Long & Dasom Lee, 2023. "Understanding Energy Citizenship: How Cultural Capital Shapes the Energy Transition," Energies, MDPI, vol. 16(5), pages 1-19, February.
    3. Alipour, Mohammad & Taghikhah, Firouzeh & Irannezhad, Elnaz & Stewart, Rodney A. & Sahin, Oz, 2022. "How the decision to accept or reject PV affects the behaviour of residential battery system adopters," Applied Energy, Elsevier, vol. 318(C).
    4. Zeng, Shihong & Tanveer, Arifa & Fu, Xiaolan & Gu, Yuxiao & Irfan, Muhammad, 2022. "Modeling the influence of critical factors on the adoption of green energy technologies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 168(C).
    5. Frauke Meyer & Hawal Shamon & Stefan Vögele, 2022. "Dynamics and Heterogeneity of Environmental Attitude, Willingness and Behavior in Germany from 1993 to 2021," Sustainability, MDPI, vol. 14(23), pages 1-22, December.
    6. Brown, Marilyn A. & Kale, Snehal & Cha, Min-Kyeong & Chapman, Oliver, 2023. "Exploring the willingness of consumers to electrify their homes," Applied Energy, Elsevier, vol. 338(C).
    7. Magdalena Grębosz-Krawczyk & Agnieszka Zakrzewska-Bielawska & Sylwia Flaszewska, 2021. "From Words to Deeds: The Impact of Pro-Environmental Self-Identity on Green Energy Purchase Intention," Energies, MDPI, vol. 14(18), pages 1-17, September.
    8. Ghosh, Amartya & Satya Prasad, V.K., 2024. "Evaluating the influence of environmental factors on household solar PV pro-environmental behavioral intentions: A meta-analysis review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 190(PA).
    9. Elzbieta Rynska, 2022. "Review of PV Solar Energy Development 2011–2021 in Central European Countries," Energies, MDPI, vol. 15(21), pages 1-18, November.

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