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Impacto de la innovación en marketing sobre la conducta exportadora de las empresas del sector agroindustrial español || Impact of Marketing Innovation on Exporting Behavior for Spanish Agro-Industry Sector

Author

Listed:
  • Ramos Ruiz, José

    (Universidad del Norte (Colombia))

  • Polo Otero, José

    (Universidad del Norte (Colombia))

  • Arrieta Barcasnegras, Aquiles

    (Universidad del Norte (Colombia))

  • Vega Cárcamo, Jean

    (Universidad del Norte (Colombia))

Abstract

En esta investigación, se estudia el impacto que tiene la realización de innovaciones en mercadotecnia sobre la conducta de exportación, soportada en la estructura panel ofrecida por el Panel de Innovación Tecnológica (PITEC). Para ello, se hizo uso del método Propensity Score Matching combinado con el método de diferencias en diferencias, propio de los análisis de evaluación de impacto. Los resultados de la aproximación econométrica muestran un impacto negativo y significativo de la innovación en marketing sobre la realización de exportaciones en el sector agroindustrial de España. || This research studies the impact that marketing innovation entails for exporting behavior, supported by the panel data structure given by the Panel of Technological Innovation. To do so, Propensity Score Matching method has been combined with the method of difference in differences, which is usual for impact evaluation analysis. The results from econometric estimations show the existence of a significative, negative impact of marketing innovation on exporting performance for Spanish agro-industry sector.

Suggested Citation

  • Ramos Ruiz, José & Polo Otero, José & Arrieta Barcasnegras, Aquiles & Vega Cárcamo, Jean, 2018. "Impacto de la innovación en marketing sobre la conducta exportadora de las empresas del sector agroindustrial español || Impact of Marketing Innovation on Exporting Behavior for Spanish Agro-Industry ," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 25(1), pages 54-71, Junio.
    • Handle: RePEc:pab:rmcpee:v:25:y:2018:i:1:p:54-71
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    More about this item

    Keywords

    innovación; marketing; conducta exportadora; evaluación de impacto; agroindustria; innovation; marketing; exporting behavior; impact evaluation; agro-industry;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • H43 - Public Economics - - Publicly Provided Goods - - - Project Evaluation; Social Discount Rate
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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