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Marketing innovation: Sources, capabilities and consequences at airports in Europe's peripheral areas

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  • Halpern, Nigel

Abstract

This paper investigates sources, capabilities and consequences of marketing innovation at airports in Europe's peripheral areas. A questionnaire-based survey was administered to airport managers. Ten sources of airport marketing innovation are identified. Innovation is significantly higher at airports that are administered as an independent entity compared to airports that are administered as part of a regional or national airport system. Large airports have a significantly higher level of innovation compared to small airports. Innovation has a significant positive effect on airport marketing performance, irrespective of the strategic focus of the airport.

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  • Halpern, Nigel, 2010. "Marketing innovation: Sources, capabilities and consequences at airports in Europe's peripheral areas," Journal of Air Transport Management, Elsevier, vol. 16(2), pages 52-58.
    • Handle: RePEc:eee:jaitra:v:16:y:2010:i:2:p:52-58
    DOI: 10.1016/j.jairtraman.2009.10.002
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    References listed on IDEAS

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    1. Halpern, Nigel & Pagliari, Romano, 2007. "Governance structures and the market orientation of airports in Europe's peripheral areas," Journal of Air Transport Management, Elsevier, vol. 13(6), pages 376-382.
    2. Franke, Markus, 2007. "Innovation: The winning formula to regain profitability in aviation?," Journal of Air Transport Management, Elsevier, vol. 13(1), pages 23-30.
    3. Zoltan Acs & David Audretsch, 1990. "Innovation and Small Firms," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262011131, December.
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    1. Aksoy, Hasan, 2017. "How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?," Technology in Society, Elsevier, vol. 51(C), pages 133-141.
    2. Ramos Ruiz, José & Polo Otero, José & Arrieta Barcasnegras, Aquiles & Vega Cárcamo, Jean, 2018. "Impacto de la innovación en marketing sobre la conducta exportadora de las empresas del sector agroindustrial español || Impact of Marketing Innovation on Exporting Behavior for Spanish Agro-Industry ," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 25(1), pages 54-71, Junio.
    3. TUNÇ, Tarkan, 2022. "The Impact Of Marketing Innovation On Customer Loyalty: The Mediati̇ng Role Of Brand Image And Customer Satisfaction (A Case Study In Chemical Industry)," Academic Review of Humanities and Social Sciences, Bursa Teknik Üniversitesi, vol. 5(2), pages 130-155.
    4. Samuel Afriyie & Jianguo Duo & Kingsley Appiah & Abdul-Aziz Ibn Musah, 2018. "The Nexus between Types of Innovation and Marketing Performance of SME in an Emerging Economy," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 78-92.
    5. Pereira, Bruno Alencar & Lohmann, Gui & Houghton, Luke, 2021. "Innovation and value creation in the context of aviation: a Systematic Literature Review," Journal of Air Transport Management, Elsevier, vol. 94(C).
    6. Vincenzo Fasone & Mariano Puglisi, 2017. "Misure di performance innovative e modelli di business: il caso delle aziende aeroportuali italiane," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2017(2), pages 71-87.
    7. Jianping Peng & Qun Qin & Tanya (Ya) Tang, 2021. "The Influence of Marketing Innovations on Firm Performance under Different Market Environments: Evidence from China," Sustainability, MDPI, vol. 13(18), pages 1-15, September.
    8. Bezerra, George C.L. & Gomes, Carlos F., 2018. "Performance measurement practices in airports: Multidimensionality and utilization patterns," Journal of Air Transport Management, Elsevier, vol. 70(C), pages 113-125.
    9. David Devins & George Lodorfos & Ioannis Kostopoulos & Don Webber, 2017. "Innovation And Growth In The City Region: Microeconomic Evidence Of Asymmetries," World Scientific Book Chapters, in: Joe Tidd (ed.), Promoting Innovation in New Ventures and Small- and Medium-Sized Enterprises, chapter 1, pages 3-27, World Scientific Publishing Co. Pte. Ltd..
    10. Gupta, Amit Kumar, 2021. "Innovation dimensions and firm performance synergy in the emerging market: A perspective from Dynamic Capability Theory & Signaling Theory," Technology in Society, Elsevier, vol. 64(C).
    11. Natalia Medrano & Cristina Olarte-Pascual, 2016. "An empirical approach to marketing innovation in small and medium retailers: an application to the Spanish sector," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 10(3), September.

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