IDEAS home Printed from https://ideas.repec.org/a/wyz/journl/id446.html
   My bibliography  Save this article

An empirical approach to marketing innovation in small and medium retailers: an application to the Spanish sector

Author

Listed:
  • Natalia Medrano
  • Cristina Olarte-Pascual

Abstract

No abstract is available for this item.

Suggested Citation

  • Natalia Medrano & Cristina Olarte-Pascual, 2016. "An empirical approach to marketing innovation in small and medium retailers: an application to the Spanish sector," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 10(3), September.
    • Handle: RePEc:wyz:journl:id:446
    as

    Download full text from publisher

    File URL: http://ce.vizja.pl/en/download-pdf/id/446
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Faridah Djellal & Faïz Gallouj, 1999. "Services and the search for relevant innovation indicators: a review of national and international surveys," Science and Public Policy, Oxford University Press, vol. 26(4), pages 218-232, August.
    2. Arkadiusz Kijek & Mariusz Lisowski & Wacława Starzyńska, 2013. "Innovation Activity of the Polish Manufacturing Enterprises," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 19(1), pages 33-43, February.
    3. Jacinta Moreira & Maria Jose Silva & Jorge Simões & Gastão Sousa, 2012. "Drivers of Marketing Innovation in Portuguese Firms," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 195-206, February.
    4. Camisón, César & Villar-López, Ana, 2014. "Organizational innovation as an enabler of technological innovation capabilities and firm performance," Journal of Business Research, Elsevier, vol. 67(1), pages 2891-2902.
    5. Yongmin Chen, 2006. "Marketing Innovation," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 15(1), pages 101-123, March.
    6. Lewis, M.J. & Wackowski, O., 2006. "Dealing with an innovative industry: A look at flavored cigarettes promoted by mainstream brands," American Journal of Public Health, American Public Health Association, vol. 96(2), pages 244-251.
    7. Thuc Uyen Nguyen-Thi & Caroline Danièle Mothe, 2010. "The Link Between Non Technological Innovations And Technological Innovation," Post-Print hal-00920069, HAL.
    8. Rajiv Kishore & Ephraim R. McLean, 2002. "The Next Generation Enterprise: A CIO Perspective on the Vision, its Impacts, and Implementation Challenges," Information Systems Frontiers, Springer, vol. 4(1), pages 121-138, April.
    9. Gunday, Gurhan & Ulusoy, Gunduz & Kilic, Kemal & Alpkan, Lutfihak, 2011. "Effects of innovation types on firm performance," International Journal of Production Economics, Elsevier, vol. 133(2), pages 662-676, October.
    10. John Seely Brown & Paul Duguid, 1991. "Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation," Organization Science, INFORMS, vol. 2(1), pages 40-57, February.
    11. Halpern, Nigel, 2010. "Marketing innovation: Sources, capabilities and consequences at airports in Europe's peripheral areas," Journal of Air Transport Management, Elsevier, vol. 16(2), pages 52-58.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Andrea Rey-Martí & J. Augusto Felício & Ricardo Rodrigues, 2017. "Entrepreneurial attributes for success in the small hotel sector: a fuzzy-set QCA approach," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(5), pages 2085-2100, September.
    2. Dwivedi, Abhishek & Pawsey, Nicholas, 2023. "Examining the drivers of marketing innovation in SMEs," Journal of Business Research, Elsevier, vol. 155(PB).
    3. Handyanto Widjojo & Avanti Fontana & Gita Gayatri & Agus W. Soehadi, 2019. "Value Co-Creation For Marketing Innovation: Comparative Study In The Sme Community," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(03), pages 1-31, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Samuel Afriyie & Jianguo Duo & Kingsley Appiah & Abdul-Aziz Ibn Musah, 2018. "The Nexus between Types of Innovation and Marketing Performance of SME in an Emerging Economy," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 78-92.
    2. Torben Schubert, 2010. "Marketing and Organisational Innovations in Entrepreneurial Innovation Processes and their Relation to Market Structure and Firm Characteristics," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 36(2), pages 189-212, March.
    3. Aksoy, Hasan, 2017. "How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?," Technology in Society, Elsevier, vol. 51(C), pages 133-141.
    4. Tanja Todorovic & Nenad Medic & Milan Delic & Nikola Zivlak & Danijela Gracanin, 2022. "Performance Implications of Organizational and Technological Innovation: An Integrative Perspective," Sustainability, MDPI, vol. 14(5), pages 1-14, February.
    5. Tedjo Soelaksono & Achmad Sudiro & Mintarti Rahayu & Sudjatno Sudjatno, 2018. "The Influence of Capability Managerial on Competitiveness of the Company through the Planning Strategy, Investment, Innovation and Performance of the Company (a Study on Corporate Manufacturing Indust," International Review of Management and Marketing, Econjournals, vol. 8(2), pages 22-32.
    6. Juan A. Martínez-Román & Isidoro Romero, 2017. "Determinants of innovativeness in SMEs: disentangling core innovation and technology adoption capabilities," Review of Managerial Science, Springer, vol. 11(3), pages 543-569, July.
    7. Naciba Haned & Caroline Mothe & Thuc Uyen Nguyen-Thi, 2014. "Firm persistence in technological innovation: the relevance of organizational innovation," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 23(5-6), pages 490-516, September.
    8. Ogrean Claudia, 2019. "Some Insights On The World’S Most Innovative Companies And Their Defining Characteristics," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 14(2), pages 88-104, August.
    9. Ciliberti, Stefano & Carraresi, Laura & Bröring, Stefanie, 2017. "What Drives Marketing and Organizational Innovation in the Food Industry? A Comparison between Italy and Germany," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2017(1), June.
    10. Ljiljana Božić & Pierre Mohnen, 2016. "Determinants of Innovation in Croatian SMEs – Comparison of Service and Manufacturing Firms," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 28(1), pages 7-27.
    11. HANED Naciba & LE BAS Christian & MOTHE Caroline & NGUYEN Thi Thuc Uyen, 2012. "Firm technological innovation persistence: Organizational innovation matters," LISER Working Paper Series 2012-27, Luxembourg Institute of Socio-Economic Research (LISER).
    12. Marlenne G. Velazquez-Cazares & Anna M. Gil-Lafuente & Ernesto Leon-Castro & Fabio Blanco-Mesa, 2021. "Innovation capabilities measurement using fuzzy methodologies: a Colombian SMEs case," Computational and Mathematical Organization Theory, Springer, vol. 27(4), pages 384-413, December.
    13. Jianping Peng & Qun Qin & Tanya (Ya) Tang, 2021. "The Influence of Marketing Innovations on Firm Performance under Different Market Environments: Evidence from China," Sustainability, MDPI, vol. 13(18), pages 1-15, September.
    14. Donbesuur, Francis & Ampong, George Oppong Appiagyei & Owusu-Yirenkyi, Diana & Chu, Irene, 2020. "Technological innovation, organizational innovation and international performance of SMEs: The moderating role of domestic institutional environment," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    15. Anzola-Román, Paula & Bayona-Sáez, Cristina & García-Marco, Teresa, 2018. "Organizational innovation, internal R&D and externally sourced innovation practices: Effects on technological innovation outcomes," Journal of Business Research, Elsevier, vol. 91(C), pages 233-247.
    16. Blichfeldt, Henrik & Faullant, Rita, 2021. "Performance effects of digital technology adoption and product & service innovation – A process-industry perspective," Technovation, Elsevier, vol. 105(C).
    17. Jorge Ferreira & Sofia Cardim & Arnaldo Coelho, 2021. "Dynamic Capabilities and Mediating Effects of Innovation on the Competitive Advantage and Firm’s Performance: the Moderating Role of Organizational Learning Capability," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(2), pages 620-644, June.
    18. Arranz, N. & Arroyabe, M.F. & Li, Jun & de Arroyabe, J.C. Fernandez, 2019. "An integrated model of organisational innovation and firm performance: Generation, persistence and complementarity," Journal of Business Research, Elsevier, vol. 105(C), pages 270-282.
    19. Ciliberti, Stefano & Carraresi, Laura & Bröring, Stefanie, 2017. "What Drives Marketing and Organizational Innovation in the Food Industry? A Comparison between Italy and Germany," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276906, International European Forum on System Dynamics and Innovation in Food Networks.
    20. Gupta, Amit Kumar, 2021. "Innovation dimensions and firm performance synergy in the emerging market: A perspective from Dynamic Capability Theory & Signaling Theory," Technology in Society, Elsevier, vol. 64(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wyz:journl:id:446. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marcin W. Staniewski, Ph.D. (email available below). General contact details of provider: https://edirc.repec.org/data/vizjapl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.