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A differenciált árazással kapcsolatos ösztönzőkről
[Incentives related to differential pricing]

Author

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  • Antal-Pomázi, Krisztina

Abstract

Differenciált árazás esetében ugyanazért a termékért vagy szolgáltatásért az igénybevétel időpontjától függően eltérő árat kell fizetni. A tanulmány áttekinti az ezzel kapcsolatban felmerülő legfontosabb kérdéseket (fogyasztói alkalmazkodás, kapacitáskihasználtság), valamint az aktuálisan adható közgazdasági válaszokat. Megmutatjuk, milyen körülmények között vezet Pareto-javuláshoz a csúcsidei árazás bevezetése, majd különböző fogyasztási szokásokat feltételezve vizsgáljuk a vállalat ösztönzöttségét a differenciált árazásra. Az eredmények azt mutatják, hogy a vállalat ösztönzői lehetnek technológiai jellegűek és keresletoldaliak is. A fogyasztók pedig annál jobban járnak, minél rugalmasabban tudnak alkalmazkodni. Az alkalmazkodást segítő módszerek (megbízható ár-összehasonlító oldalak, olcsó okosmérők stb.) könnyebb elérhetősége érdekében szabályozói beavatkozásra is szükség lehet.* Journal of Economic Literature (JEL) kód: L12, L50, L90.

Suggested Citation

  • Antal-Pomázi, Krisztina, 2020. "A differenciált árazással kapcsolatos ösztönzőkről [Incentives related to differential pricing]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(3), pages 244-262.
    • Handle: RePEc:ksa:szemle:1894
    DOI: 10.18414/KSZ.2020.3.244
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
    • L50 - Industrial Organization - - Regulation and Industrial Policy - - - General
    • L90 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - General

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