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Survey design for exploring demand for Mobility as a Service plans

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  • Melinda Matyas

    (University College London)

  • Maria Kamargianni

    (University College London)

Abstract

As the Mobility as a Service (MaaS) concept attracts more interest, there is increased demand for understanding more about MaaS subscription plans. There is a gap in knowledge on how the plans should be created and what transport modes and features they should include in order to cater for the heterogeneous mobility preferences of all the socio-demographic user groups. This paper presents the design of a survey including a stated preference (SP) experiment that captures the complex decision-making process of purchasing MaaS products. Respondents are presented with repeated choices between four hypothetical MaaS plans out of which three are fixed plans and one is a menu option. This approach allows for testing people’s preferences and willingness to pay for flexibility. The attributes of the plans include transport modes and amounts, mode specific features (e.g. 10-min taxi guarantee), transferability (meaning how much of left over mode-attributes can be transferred to the next month), special bonuses (e.g. a free dinner for two) and the price of the plan. The SP is tested with a number of focus groups. Insights on two data collection applications are detailed, first as part of web-based survey, then incorporated into a smartphone-based prompted recall travel survey. The design presented in this paper can be adapted to other areas and provide valuable insights for MaaS products design and pricing.

Suggested Citation

  • Melinda Matyas & Maria Kamargianni, 2019. "Survey design for exploring demand for Mobility as a Service plans," Transportation, Springer, vol. 46(5), pages 1525-1558, October.
    • Handle: RePEc:kap:transp:v:46:y:2019:i:5:d:10.1007_s11116-018-9938-8
    DOI: 10.1007/s11116-018-9938-8
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    2. Paula Brezovec & Nina Hampl, 2021. "Electric Vehicles Ready for Breakthrough in MaaS? Consumer Adoption of E-Car Sharing and E-Scooter Sharing as a Part of Mobility-as-a-Service (MaaS)," Energies, MDPI, vol. 14(4), pages 1-25, February.
    3. Antonella Franco & Antonino Vitetta, 2023. "Preference Model in the Context of Mobility as a Service: A Pilot Case Study," Sustainability, MDPI, vol. 15(6), pages 1-14, March.
    4. Ching-Fu Chen & Yi-Xuan Chen, 2023. "Investigating the effects of platform and mobility on mobility as a service (MaaS) users’ service experience and behavioral intention: empirical evidence from MeNGo, Kaohsiung," Transportation, Springer, vol. 50(6), pages 2299-2318, December.
    5. Kriswardhana, Willy & Esztergár-Kiss, Domokos, 2023. "Exploring the aspects of MaaS adoption based on college students’ preferences," Transport Policy, Elsevier, vol. 136(C), pages 113-125.
    6. Lopez-Carreiro, Iria & Monzon, Andres & Lopez, Elena & Lopez-Lambas, Maria Eugenia, 2020. "Urban mobility in the digital era: An exploration of travellers' expectations of MaaS mobile-technologies," Technology in Society, Elsevier, vol. 63(C).
    7. Theodoros P. Pantelidis & Joseph Y. J. Chow & Saeid Rasulkhani, 2019. "A many-to-many assignment game and stable outcome algorithm to evaluate collaborative Mobility-as-a-Service platforms," Papers 1911.04435, arXiv.org, revised Jun 2020.
    8. Kayikci, Yasanur & Kabadurmus, Ozgur, 2022. "Barriers to the adoption of the mobility-as-a-service concept: The case of Istanbul, a large emerging metropolis," Transport Policy, Elsevier, vol. 129(C), pages 219-236.
    9. Rajendran, Suchithra & Srinivas, Sharan, 2020. "Air taxi service for urban mobility: A critical review of recent developments, future challenges, and opportunities," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 143(C).
    10. Pantelidis, Theodoros P. & Chow, Joseph Y.J. & Rasulkhani, Saeid, 2020. "A many-to-many assignment game and stable outcome algorithm to evaluate collaborative mobility-as-a-service platforms," Transportation Research Part B: Methodological, Elsevier, vol. 140(C), pages 79-100.
    11. Lopez-Carreiro, Iria & Monzon, Andres & Lopez-Lambas, Maria E., 2021. "Comparison of the willingness to adopt MaaS in Madrid (Spain) and Randstad (The Netherlands) metropolitan areas," Transportation Research Part A: Policy and Practice, Elsevier, vol. 152(C), pages 275-294.

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