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A Cointegration Analysis of Advertising and Sales Data

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Author Info
Caroline Elliott

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Abstract

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File URL: http://hdl.handle.net/10.1023/A:1007819604245
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Publisher Info
Article provided by Springer in its journal Review of Industrial Organization.

Volume (Year): 18 (2001)
Issue (Month): 4 (June)
Pages: 417-426
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:kap:revind:v:18:y:2001:i:4:p:417-426

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Web page: http://www.springerlink.com/link.asp?id=100336

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Related research
Keywords: Advertising; cointegration; sales; unit roots;

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Osborn, Denise R, et al, 1988. "Seasonality and the Order of Integration for Consumption," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 50(4), pages 361-77, November.
  2. James MacKinnon, 1990. "Critical Values for Cointegration Tests," University of California at San Diego, Economics Working Paper Series 90-4, Department of Economics, UC San Diego. [Downloadable!]
  3. Christopher A. Sims, 1988. "Bayesian skepticism on unit root econometrics," Discussion Paper / Institute for Empirical Macroeconomics 3, Federal Reserve Bank of Minneapolis. [Downloadable!]
    Other versions:
  4. Seldom, Barry J. & Jung, Chulho, 1995. "The length of the effect of aggregate advertising on aggregate consumption," Economics Letters, Elsevier, vol. 48(2), pages 207-211, May. [Downloadable!] (restricted)
  5. Muscatelli, Vito Antonio & Hurn, A Stan, 1992. " Cointegration and Dynamic Time Series Models," Journal of Economic Surveys, Blackwell Publishing, vol. 6(1), pages 1-43.
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Geroski, Paul A & Mazzucato, Mariana, 2001. "Advertising and the Evolution of Market Structure in the US Car Industry," CEPR Discussion Papers 2860, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
  2. Fabrizio Germano, 2008. "On Commercial Media Bias," Economics Working Papers 1133, Department of Economics and Business, Universitat Pompeu Fabra, revised Apr 2009. [Downloadable!]
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This page was last updated on 2009-11-25.


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