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Store brand and store loyalty: The moderating role of store brand positioning

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Author Info

  • Mercedes Martos-Partal

    ()

  • Óscar González-Benito

    ()

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File URL: http://hdl.handle.net/10.1007/s11002-010-9126-x
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Bibliographic Info

Article provided by Springer in its journal Marketing Letters.

Volume (Year): 22 (2011)
Issue (Month): 3 (September)
Pages: 297-313

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Handle: RePEc:kap:mktlet:v:22:y:2011:i:3:p:297-313

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Web page: http://www.springerlink.com/link.asp?id=100312

Related research

Keywords: Store brand; Generic brand; Brand loyalty; Store loyalty; Store brand positioning;

References

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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  1. Karsten Hansen & Vishal Singh, 2008. "Research Note--Are Store-Brand Buyers Store Loyal? An Empirical Investigation," Management Science, INFORMS, vol. 54(10), pages 1828-1834, October.
  2. André Bonfrer & Pradeep K. Chintagunta, 2004. "Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?," Review of Industrial Organization, Springer, vol. 24(2), pages 195-218, 03.
  3. Narasimhan, Chakravarthi & Wilcox, Ronald T, 1998. "Private Labels and the Channel Relationship: A Cross-Category Analysis," The Journal of Business, University of Chicago Press, vol. 71(4), pages 573-600, October.
  4. Mills, David E, 1995. "Why Retailers Sell Private Labels," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 4(3), pages 509-28, Fall.
  5. K. Sudhir & Debabrata Talukdar, 2004. "Does Store Brand Patronage Improve Store Patronage?," Review of Industrial Organization, Springer, vol. 24(2), pages 143-160, 03.
  6. Steenkamp, J. & Dekimpe, M.G., 1997. "The increasing power of store brands: Building loyalty and market share," Open Access publications from Tilburg University urn:nbn:nl:ui:12-358835, Tilburg University.
  7. Sanjay K. Dhar & Stephen J. Hoch, 1997. "Why Store Brand Penetration Varies by Retailer," Marketing Science, INFORMS, vol. 16(3), pages 208-227.
  8. Bustos-Reyes, César Augusto & González-Benito, Óscar, 2008. "Store and store format loyalty measures based on budget allocation," Journal of Business Research, Elsevier, vol. 61(9), pages 1015-1025, September.
  9. S. Baranzoni & P. Bianchi & L. Lambertini, 2000. "Market Structure," Working Papers 368, Dipartimento Scienze Economiche, Universita' di Bologna.
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