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Mercedes Martos-Partal

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This is information that was supplied by Mercedes Martos-Partal in registering through RePEc. If you are Mercedes Martos-Partal , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name: Mercedes
Middle Name:
Last Name: Martos-Partal
Suffix:

RePEc Short-ID: pma837

Email: [This author has chosen not to make the email address public]
Homepage:
Postal Address:
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Affiliation

Facultad de Economía y Empresa
Universidad de Salamanca
Location: Salamanca, Spain
Homepage: http://www3.usal.es/economicas/
Email:
Phone: 923-294561
Fax: 923-294676
Postal: Campus Miguel de Unamano, Edificio F.E.D., 37071 Salamanca
Handle: RePEc:edi:fesales (more details at EDIRC)

Works

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Working papers

  1. Óscar González Benito & Mercedes Martos-Partal, 2012. "Precio Versus Calidad en la compra de marca de distribuidor: Efecto moderador del posicionamiento del distribuidor," DOCFRADIS Working Papers 1207, Catedra Fundación Ramón Areces de Distribución Comercial, revised Sep 2012.
  2. Nora Lado & Ester Martínez-Ros & Mercedes Martos-Partal, 2010. "Trends in packaging claims for new products: impacts on firm value," Business Economics Working Papers id-10-02, Universidad Carlos III, Instituto sobre Desarrollo Empresarial "Carmen Vidal Ballester".
  3. José M. Labeaga & Mercedes Martos-Partal, 2007. "A Proposal to Distinguish State Dependence and Unobserved Heterogeneity in Binary Brand Choice Models," Working Papers 2007-02, FEDEA.
  4. José M. Labeaga & Mercedes Martos-Partal & Nora Lado, 2007. "Testing the Double Jeopardy Loyalty Effect Using Discrete Choice Models," Working Papers 2007-21, FEDEA.

Articles

  1. Mercedes Martos-Partal & Óscar González-Benito, 2011. "Store brand and store loyalty: The moderating role of store brand positioning," Marketing Letters, Springer, vol. 22(3), pages 297-313, September.

NEP Fields

4 papers by this author were announced in NEP, and specifically in the following field reports (number of papers):
  1. NEP-BEC: Business Economics (1) 2011-07-27. Author is listed
  2. NEP-DCM: Discrete Choice Models (2) 2007-03-24 2007-08-08. Author is listed
  3. NEP-ECM: Econometrics (1) 2007-03-24. Author is listed
  4. NEP-MKT: Marketing (1) 2007-08-08. Author is listed

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