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Measuring willingness to pay for reliable electricity: Evidence from Senegal

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  • Deutschmann, Joshua W.
  • Postepska, Agnieszka
  • Sarr, Leopold

Abstract

Low-quality electricity service constitutes a significant obstacle in achieving sustainable development. Governments in low-income countries and donors are increasingly seeking to invest in improving electricity service quality and reliability. Understanding households’ and firms’ willingness to pay (WTP) for quality improvements is key to designing investments in the electricity sector. In this paper, we provide new evidence on WTP for service quality improvements from a nationally-representative survey in Senegal. We find that households and firms are willing to pay a premium over current tariffs for high-quality electricity service without outages. However, WTP for marginal service improvements is significantly lower than WTP for uninterrupted service, suggesting that, for households and firms, any increase in electricity tariff must be accompanied by substantial quality improvements. We discuss the multi-round bidding game built in our data to emphasize the importance of design choices in eliciting the WTP and draw some policy implications.

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  • Deutschmann, Joshua W. & Postepska, Agnieszka & Sarr, Leopold, 2021. "Measuring willingness to pay for reliable electricity: Evidence from Senegal," World Development, Elsevier, vol. 138(C).
    • Handle: RePEc:eee:wdevel:v:138:y:2021:i:c:s0305750x20303363
    DOI: 10.1016/j.worlddev.2020.105209
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    Keywords

    Willingness to pay; Contingent valuation; DCm; Unique valuation assumption;
    All these keywords.

    JEL classification:

    • L94 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Electric Utilities
    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • Q41 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Demand and Supply; Prices

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