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Impact of information intervention on travel mode choice of urban residents with different goal frames: A controlled trial in Xuzhou, China

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  • Geng, Jichao
  • Long, Ruyin
  • Chen, Hong

Abstract

In order to assess the degree to which specific groups will adapt their travel behaviors after certain intervention, this study utilized a cluster analysis to discuss three segments’ distinct goal frames, social-demographic properties, travel modes, and habitat, and then carried out an information intervention controlled trial to discover three segments’ modal split shifts. The results indicate that the information have consistent and distinct impacts on travel mode choice by clusters. This consistency is embodied in the simultaneous and significant increase in travel times by green modes (walking, non-powered bicycle, or bus) and in the small but non-significant effects on reducing car use in the three clusters. The distinctness of the impacts is that information have a more effective influence on subjects with gain goal frames because their travel times by all three green modes greatly improved. Subjects with the hedonic goal frame are the least sensitive to information, with the only significant increase in travel times being by non-powered bicycle. This research also addressed the “attitude-behavior gap”, weather impacts, and goal-oriented prompts. The findings suggest that policy interventions should be designed to improve public transit features, especially the bicycle system, rather than only to constrain car use, and that tailored policies should be targeted to specific groups with different goal frames.

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  • Geng, Jichao & Long, Ruyin & Chen, Hong, 2016. "Impact of information intervention on travel mode choice of urban residents with different goal frames: A controlled trial in Xuzhou, China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 91(C), pages 134-147.
  • Handle: RePEc:eee:transa:v:91:y:2016:i:c:p:134-147
    DOI: 10.1016/j.tra.2016.06.031
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    8. Jichao Geng & Ruyin Long & Hong Chen & Ting Yue & Wenbo Li & Qianwen Li, 2017. "Exploring Multiple Motivations on Urban Residents’ Travel Mode Choices: An Empirical Study from Jiangsu Province in China," Sustainability, MDPI, vol. 9(1), pages 1-16, January.
    9. Mina Lee & Joseph Y. J. Chow & Gyugeun Yoon & Brian Yueshuai He, 2019. "Forecasting e-scooter substitution of direct and access trips by mode and distance," Papers 1908.08127, arXiv.org, revised Apr 2021.
    10. Jichao Geng & Ruyin Long & Li Yang & Junqi Zhu & Getnet Engeda Birhane, 2020. "Experimental Evaluation of Information Interventions to Encourage Non-Motorized Travel: A Case Study in Hefei, China," Sustainability, MDPI, vol. 12(15), pages 1-19, July.
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    13. Yuyang Zhou & Minhe Zhao & Songtao Tang & William H. K. Lam & Anthony Chen & N. N. Sze & Yanyan Chen, 2020. "Assessing the Relationship between Access Travel Time Estimation and the Accessibility to High Speed Railway Station by Different Travel Modes," Sustainability, MDPI, vol. 12(18), pages 1-15, September.
    14. Thøgersen, John, 2018. "Transport-related lifestyle and environmentally-friendly travel mode choices: A multi-level approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 107(C), pages 166-186.
    15. Yuwei Liu & Hong Sheng & Norbert Mundorf & Colleen Redding & Yinjiao Ye, 2017. "Integrating Norm Activation Model and Theory of Planned Behavior to Understand Sustainable Transport Behavior: Evidence from China," IJERPH, MDPI, vol. 14(12), pages 1-16, December.
    16. Liying Wang & Junya Wang & Pengxia Shen & Shangqing Liu & Shuwei Zhang, 2023. "Low-Carbon Travel Behavior in Daily Residence and Tourism Destination: Based on TPB-ABC Integrated Model," Sustainability, MDPI, vol. 15(19), pages 1-18, September.
    17. Zhang, Linling & Long, Ruyin & Li, Wenbo & Wei, Jia, 2020. "Potential for reducing carbon emissions from urban traffic based on the carbon emission satisfaction: Case study in Shanghai," Journal of Transport Geography, Elsevier, vol. 85(C).
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    20. Geng, Jichao & Long, Ruyin & Chen, Hong & Li, Wenbo, 2017. "Exploring the motivation-behavior gap in urban residents’ green travel behavior: A theoretical and empirical study," Resources, Conservation & Recycling, Elsevier, vol. 125(C), pages 282-292.
    21. Luo, Rachel & Fan, Yichun & Yang, Xin & Zhao, Jinhua & Zheng, Siqi, 2021. "The impact of social externality information on fostering sustainable travel mode choice: A behavioral experiment in Zhengzhou, China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 152(C), pages 127-145.
    22. Feiyu Chen & Hong Chen & Jiahui Yang & Ruyin Long & Qianwen Li, 2018. "Impact of Information Intervention on the Recycling Behavior of Individuals with Different Value Orientations—An Experimental Study on Express Delivery Packaging Waste," Sustainability, MDPI, vol. 10(10), pages 1-20, October.

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