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Impact of Information Intervention on the Recycling Behavior of Individuals with Different Value Orientations—An Experimental Study on Express Delivery Packaging Waste

Author

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  • Feiyu Chen

    (School of Management, China University of Mining and Technology, Da Xue Road 1, Xuzhou 221116, China
    These authors contributed equally to this work.)

  • Hong Chen

    (School of Management, China University of Mining and Technology, Da Xue Road 1, Xuzhou 221116, China
    These authors contributed equally to this work.)

  • Jiahui Yang

    (School of Management, China University of Mining and Technology, Da Xue Road 1, Xuzhou 221116, China)

  • Ruyin Long

    (School of Management, China University of Mining and Technology, Da Xue Road 1, Xuzhou 221116, China)

  • Qianwen Li

    (School of Management, China University of Mining and Technology, Da Xue Road 1, Xuzhou 221116, China)

Abstract

Changing residents’ recycling behavior at the source of waste generation is a fundamental way to solve the environmental and resource problems caused by express delivery packaging waste. Information intervention is a common means to help transform individual environmental protection behavior. In this study, behavioral experiments were used to examine the changes in individual express packaging waste recycling behaviors under the intervention of written and pictorial information. Differences in information processing and behavior decision-making among individuals (N = 660) categorized as self-interested, pro-relation, or pro-social were analyzed. Results showed that (1) recycling behavior is divided into persuasive, purchasing, disposal, and civil behavior. (2) Recycling behavior is differs significantly due to an individual’s education background, state of health, and interpersonal relationships. (3) Both written and pictorial information can positively change an individual’s recycling behavior, and their effectiveness is not significantly different. (4) Pictorial information has a stronger impact on purchasing behavior than written information. (5) Feedback from written information cannot effectively promote the overall recycling behavior of self-interested groups, but it can improve the overall recycling behavior of pro-relationship groups and pro-social groups. (6) Information intervention cannot effectively impact civil behavior, even among pro-social individuals. The research provides an important theoretical reference and practical basis for improving individual recycling behavior at its source.

Suggested Citation

  • Feiyu Chen & Hong Chen & Jiahui Yang & Ruyin Long & Qianwen Li, 2018. "Impact of Information Intervention on the Recycling Behavior of Individuals with Different Value Orientations—An Experimental Study on Express Delivery Packaging Waste," Sustainability, MDPI, vol. 10(10), pages 1-20, October.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:10:p:3617-:d:174699
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    Cited by:

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    4. Mijeong Noh, 2021. "Understanding the Effect of Information Sources on College Students’ Recycling/Reuse Behavior towards Clothing and Textile Products," Sustainability, MDPI, vol. 13(11), pages 1-14, June.
    5. Jichao Geng & Ruyin Long & Li Yang & Junqi Zhu & Getnet Engeda Birhane, 2020. "Experimental Evaluation of Information Interventions to Encourage Non-Motorized Travel: A Case Study in Hefei, China," Sustainability, MDPI, vol. 12(15), pages 1-19, July.
    6. Chang Wang & Tingting Zhu & Hailin Yao & Qiao Sun, 2020. "The Impact of Green Information on the Participation Intention of Consumers in Online Recycling: An Experimental Study," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
    7. Anil Balikci & Yuri Borgianni & Lorenzo Maccioni & Chiara Nezzi, 2021. "A Framework of Unsustainable Behaviors to Support Product Eco-Design," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
    8. Bowen Wang & Desheng Hu & Diandian Hao & Meng Li & Yanan Wang, 2021. "Influence of Government Information on Farmers’ Participation in Rural Residential Environment Governance: Mediating Effect Analysis Based on Moderation," IJERPH, MDPI, vol. 18(23), pages 1-15, November.
    9. Patrycja Wojciechowska & Karolina Wiszumirska, 2022. "Sustainable Communication in the B2C Market—The Impact of Packaging," Sustainability, MDPI, vol. 14(5), pages 1-16, February.

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