The optimal dual-pricing policy of mall parking service

In studies of parking policy, the role of parking pricing has been addressed. Most researches have focused on the determination of a proper price for city parking spaces that are open to the public and it is now evident that price is used by authorities as a tool to manage transport demand. However, studies of parking pricing that pertain to privately-owned parking resources are few and in particular, the problem of setting a proper price for physical market parking has rarely been studied, such as a mall’s ‘dual-pricing portfolio’ decision for the simultaneous determination of a parking fee and the consumer spending required for free parking (i.e., the ‘threshold’). This is a common problem for most malls, but the different agents involved (e.g., the visitors, the mall, the marketplace and the parking lot departments) usually have diverse goals, so the decision must take account of a multiplicity of criteria and subtle relationships. In order to systematically support this type of inter-departmental decision process, a decision model that includes an analytical decision-aid process and the relevant programming models is established. A numerical example verifies the proposed model by taking the data for a mall in Taiwan and the implications, in terms of management, are given. This systematic computational model can be generalized to any type of commercial market that requires a (new) parking pricing policy.