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Estimating the intention–behavior gap associated with a mega event: The case of the Expo 2012 Yeosu Korea

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  • Lee, Choong-Ki
  • Mjelde, James W.
  • Kim, Tae-Kyun
  • Lee, Hye-Mi

Abstract

Demand (attendance) forecasts are often based on respondents' intentions to attend an event or purchase a product. People, however, do not always act on their intentions; an intention–behavior gap exists. Limited research to date in the tourism realm has addressed this gap; that is, what proportion of visit intentions is actually realized. In this respect, this study investigates the intention–behavior gap based on a national survey using a quota sampling method (N = 2015) in the realm of visiting the 2012 Yeosu Expo.

Suggested Citation

  • Lee, Choong-Ki & Mjelde, James W. & Kim, Tae-Kyun & Lee, Hye-Mi, 2014. "Estimating the intention–behavior gap associated with a mega event: The case of the Expo 2012 Yeosu Korea," Tourism Management, Elsevier, vol. 41(C), pages 168-177.
    • Handle: RePEc:eee:touman:v:41:y:2014:i:c:p:168-177
    DOI: 10.1016/j.tourman.2013.09.012
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    References listed on IDEAS

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    Cited by:

    1. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.
    2. Sakshi, & Tandon, Urvashi & Ertz, Myriam & Bansal, Harbhajan, 2020. "Social vacation: Proposition of a model to understand tourists’ usage of social media for travel planning," Technology in Society, Elsevier, vol. 63(C).
    3. He, Ke & Ye, Lihong & Li, Fanlue & Chang, Huayi & Wang, Anbang & Luo, Sixuan & Zhang, Junbiao, 2022. "Using cognition and risk to explain the intention-behavior gap on bioenergy production: Based on machine learning logistic regression method," Energy Economics, Elsevier, vol. 108(C).
    4. Hyesun Kim & Jooa Baek & Yeongbae Choe, 2021. "Family life cycle and preferences for a mega-sporting event package: The case of the 2018 PyeongChang Winter Olympic Games," Tourism Economics, , vol. 27(3), pages 548-568, May.
    5. Daniel Weimar & Claudio M. Rocha, 2019. "Does Distance Matter? Geographical Distance and Domestic Support for Mega Sports Events," Journal of Sports Economics, , vol. 20(2), pages 286-313, February.

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