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Analysis of wildlife tourism experiences with endangered species: An exploratory study of encounters with giant pandas in Chengdu, China

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  • Cong, Li
  • Wu, Bihu
  • Morrison, Alastair M.
  • Shu, Hua
  • Wang, Mu

Abstract

This research examined wildlife tourism experiences in a unique site and species combination: giant pandas at the Chengdu Research Base of Giant Panda Breeding (CRBGPB) in Sichuan, China. Content analysis was undertaken on tourist reviews of CRBGPB on TripAdvisor.com in early 2012. The thematic analysis qualitative method was adopted in examining respondents' written reviews of experiences interacting with giant pandas. ROST CM6 and NVivo 8 were used for the content analysis and qualitative coding.

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  • Cong, Li & Wu, Bihu & Morrison, Alastair M. & Shu, Hua & Wang, Mu, 2014. "Analysis of wildlife tourism experiences with endangered species: An exploratory study of encounters with giant pandas in Chengdu, China," Tourism Management, Elsevier, vol. 40(C), pages 300-310.
    • Handle: RePEc:eee:touman:v:40:y:2014:i:c:p:300-310
    DOI: 10.1016/j.tourman.2013.07.005
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