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Requests for zoo visitors to undertake pro-wildlife behaviour: How many is too many?

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  • Smith, Liam D.G.
  • Curtis, Jim
  • Mair, Judith
  • van Dijk, Pieter A.

Abstract

Recognising the potential conservation impact, zoos regularly ask their visitors to undertake pro-wildlife behaviour. This paper presents the results of two studies undertaken to address the question: how often during a visit should visitors be asked? Study 1 sought to a) determine individuals' personal thresholds and b) the point where the number of different behaviours requested began affect visitors' experiences. Study 2 sought the same, but focused on requests for the same behaviour. Results suggest that few respondents' personal thresholds were crossed (2.5% in Study 1 and 9% in Study 2). In neither study did many respondents (2.5% in Study 1 and 2.8% in Study 2) feel that the number of requests negatively affect their overall zoo experience. While there are caveats, we conclude that there appears little cause for concern about asking zoo visitors on multiple occasions to act in support of wildlife. Indeed, such requests may improve experiences.

Suggested Citation

  • Smith, Liam D.G. & Curtis, Jim & Mair, Judith & van Dijk, Pieter A., 2012. "Requests for zoo visitors to undertake pro-wildlife behaviour: How many is too many?," Tourism Management, Elsevier, vol. 33(6), pages 1502-1510.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:6:p:1502-1510
    DOI: 10.1016/j.tourman.2012.02.004
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    References listed on IDEAS

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    Cited by:

    1. Leask, Anna, 2016. "Visitor attraction management: A critical review of research 2009–2014," Tourism Management, Elsevier, vol. 57(C), pages 334-361.

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