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Visitors’ Experience, Place Attachment and Sustainable Behaviour at Cultural Heritage Sites: A Conceptual Framework

Author

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  • Piera Buonincontri

    (Institute for Research on Innovation and Services for Development (IRISS)—National Research Council (CNR), Via G. Sanfelice, 8, 80134 Napoli, Italy)

  • Alessandra Marasco

    (Institute for Research on Innovation and Services for Development (IRISS)—National Research Council (CNR), Via G. Sanfelice, 8, 80134 Napoli, Italy)

  • Haywantee Ramkissoon

    (Curtin Business School, Curtin University, Bentley, WA 6102, Australia
    Department of Marketing, Monash University, Clayton, VIC 3800, Australia)

Abstract

Sustainable tourism research has attracted wide interest from scholars and practitioners. While several heritage sites are mandated to provide optimum visitor satisfaction with increasing competition in the market, managers of heritage sites face growing challenges in striking a balance between consumption and conservation. This calls for promoting more sustainable behaviours among consumers of heritage. This study proposes a conceptualization of sustainable behaviour for heritage consumers. Using the attitude–behaviour relationship underpinned by the Theory of Reasoned Action, it develops and proposes a conceptual framework that integrates visitors’ heritage experiences, their attachment to heritage sites, and their general and site-specific sustainable heritage behaviour and presents their interrelationships as proposed hypotheses. Theoretical contributions and practical implications for heritage site managers are discussed.

Suggested Citation

  • Piera Buonincontri & Alessandra Marasco & Haywantee Ramkissoon, 2017. "Visitors’ Experience, Place Attachment and Sustainable Behaviour at Cultural Heritage Sites: A Conceptual Framework," Sustainability, MDPI, vol. 9(7), pages 1-19, June.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:7:p:1112-:d:102696
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    2. Qing Yuan & HakJun Song & Nan Chen & Wenwen Shang, 2019. "Roles of Tourism Involvement and Place Attachment in Determining Residents’ Attitudes Toward Industrial Heritage Tourism in a Resource-Exhausted City in China," Sustainability, MDPI, vol. 11(19), pages 1-23, September.
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    9. Hwasung Song & Hyun Kim, 2018. "Value-Based Profiles of Visitors to a World Heritage Site: The Case of Suwon Hwaseong Fortress (in South Korea)," Sustainability, MDPI, vol. 11(1), pages 1-19, December.
    10. Su-Lan Pan & Ju Chou & Alastair M. Morrison & Wen-Shiung Huang & Meng-Chen Lin, 2018. "Will the Future Be Greener? The Environmental Behavioral Intentions of University Tourism Students," Sustainability, MDPI, vol. 10(3), pages 1-17, February.
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    12. Sifeng Nian & Honglei Zhang & Ling Mao & Wenjing Zhao & Hui Zhang & Youhai Lu & Yingying Zhang & Yifan Xu, 2019. "How Outstanding Universal Value, Service Quality and Place Attachment Influences Tourist Intention Towards World Heritage Conservation: A Case Study of Mount Sanqingshan National Park, China," Sustainability, MDPI, vol. 11(12), pages 1-18, June.
    13. Pablo Altaba & Juan A. García-Esparza, 2021. "A Practical Vision of Heritage Tourism in Low-Population-Density Areas. The Spanish Mediterranean as a Case Study," Sustainability, MDPI, vol. 13(9), pages 1-15, May.
    14. Huang, Tseng-Lung & Liu, Ben S.C., 2021. "Augmented reality is human-like: How the humanizing experience inspires destination brand love," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    15. Aise Kim & Ki Pyung Kim & Tan Hai Dang Nguyen, 2021. "The Green Accommodation Management Practices: The Role of Environmentally Responsible Tourist Markets in Understanding Tourists’ Pro-Environmental Behaviour," Sustainability, MDPI, vol. 13(4), pages 1-23, February.
    16. Kikyoung Park & Gangseog Ryu, 2018. "The Effect of Regulatory Focus on Individuals’ Donation Behavior," Sustainability, MDPI, vol. 10(3), pages 1-12, March.
    17. Xiaoyang Zhu & Shang-Chia Chiou, 2022. "A Study on the Sustainable Development of Historic District Landscapes Based on Place Attachment among Tourists: A Case Study of Taiping Old Street, Taiwan," Sustainability, MDPI, vol. 14(18), pages 1-25, September.
    18. Salman Majeed & Zhimin Zhou & Haywantee Ramkissoon, 2020. "Beauty and Elegance: Value Co-Creation in Cosmetic Surgery Tourism," SAGE Open, , vol. 10(2), pages 21582440209, June.
    19. Sifeng Nian & Donghe Li & Jie Zhang & Song Lu & Xiaowan Zhang, 2023. "Stimulus-Organism-Response Framework: Is the Perceived Outstanding Universal Value Attractiveness of Tourists Beneficial to World Heritage Site Conservation?," IJERPH, MDPI, vol. 20(2), pages 1-21, January.
    20. F.J. Cristófol & Elena Cruz-Ruiz & Gorka Zamarreño-Aramendia, 2021. "Transmission of Place Branding Values through Experiential Events: Wine BC Case Study," Sustainability, MDPI, vol. 13(6), pages 1-21, March.
    21. M. Belén Prados-Peña & M. Lourdes Gutiérrez-Carrillo & Salvador Del Barrio-García, 2019. "The Development of Loyalty to Earthen Defensive Heritage as a Key Factor in Sustainable Preventive Conservation," Sustainability, MDPI, vol. 11(13), pages 1-19, June.
    22. Karol Król, 2021. "Assessment of the Cultural Heritage Potential in Poland," Sustainability, MDPI, vol. 13(12), pages 1-16, June.
    23. Haipeng Zhang & Kangning Xiong & Guangyu Fei & Ao Jin & Shirong Zhang, 2023. "Factors Influencing the Conservation Intentions of Visitors to a World Heritage Site: A Case Study of Libo Karst," Sustainability, MDPI, vol. 15(6), pages 1-20, March.
    24. Zoë Turner & James Kennell, 2018. "The Role of Sustainable Events in the Management of Historic Buildings," Sustainability, MDPI, vol. 10(11), pages 1-12, October.

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