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Value orientations and heritage tourism management at Petra Archaeological Park, Jordan

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  • Alazaizeh, Mohammad M.
  • Hallo, Jeffrey C.
  • Backman, Sheila J.
  • Norman, William C.
  • Vogel, Melissa A.

Abstract

Involving different stakeholders, including tourists, in managing tourism and understanding their value orientations are key concepts to achieve sustainability of heritage tourism. However, tourists have been mostly ignored in managing heritage attractions. Given the importance of values in heritage tourism management, and the different tourists' preferences toward management actions, this article aims to explore the value orientations of different types of tourists at Petra Archaeological Park, and how these values influence their management actions preferences. Majority of the tourists were preservation value oriented, and they preferred direct management actions rather than indirect actions. Results indicated that whenever the level of the importance of heritage tourism increases in tourists' trip motivations, tourists tend to be more preservation value oriented and support direct management actions.

Suggested Citation

  • Alazaizeh, Mohammad M. & Hallo, Jeffrey C. & Backman, Sheila J. & Norman, William C. & Vogel, Melissa A., 2016. "Value orientations and heritage tourism management at Petra Archaeological Park, Jordan," Tourism Management, Elsevier, vol. 57(C), pages 149-158.
  • Handle: RePEc:eee:touman:v:57:y:2016:i:c:p:149-158
    DOI: 10.1016/j.tourman.2016.05.008
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    References listed on IDEAS

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    2. Arjo Klamer, 2013. "The values of cultural heritage," Chapters, in: Ilde Rizzo & Anna Mignosa (ed.), Handbook on the Economics of Cultural Heritage, chapter 21, pages i-i, Edward Elgar Publishing.
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    12. Chong Wu & Mengling Yang & Hang Zhang & Yafang Yu, 2023. "Spatial Structure and Evolution of Territorial Function of Rural Areas at Cultural Heritage Sites from the Perspective of Social Space," Land, MDPI, vol. 12(5), pages 1-22, May.
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