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Effective Communication and Campground Recycling: Lessons Learned from Yosemite, Grand Teton, and Denali National Parks

Author

Listed:
  • B. Derrick Taff

    (Department of Recreation, Park and Tourism Management, Pennsylvania State University, State College, PA 16802, USA)

  • Zachary Miller

    (National Park Service, Intermountain Regional Office, Denver, CO 80225, USA)

  • Ben Lawhon

    (Recreation Solutions Group, Lyons, CO 80540, USA)

  • Stephanie Freeman

    (Department of Recreation, Park and Tourism Management, Pennsylvania State University, State College, PA 16802, USA)

  • Peter Newman

    (Department of Recreation, Park and Tourism Management, Pennsylvania State University, State College, PA 16802, USA)

Abstract

Outdoor recreation continues to be persistently high in national parks across the United States, particularly as the COVID-19 pandemic has led to increased use. In popular frontcountry destinations such as national park campgrounds managers are challenged with new issues more familiar to urban settings. One of these challenges is waste management. The largest source of visitor-generated waste in national parks is campgrounds. This research uses a mixed-methods approach to develop and test strategic communications designed to increase recycling and minimize trash to the landfill by altering campground visitor behaviors. Intercept surveys were used to create theory-based messages, and a quasi-experimental approach was used to evaluate message effectiveness. Our results show that messages emphasizing ease concepts were two times more effective at changing campground visitor waste disposal behaviors than control conditions. The results help inform the management of visitors as national parks strive to meet sustainability goals.

Suggested Citation

  • B. Derrick Taff & Zachary Miller & Ben Lawhon & Stephanie Freeman & Peter Newman, 2022. "Effective Communication and Campground Recycling: Lessons Learned from Yosemite, Grand Teton, and Denali National Parks," Land, MDPI, vol. 11(10), pages 1-13, October.
    • Handle: RePEc:gam:jlands:v:11:y:2022:i:10:p:1872-:d:949644
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    References listed on IDEAS

    as
    1. Taff, Derrick & Newman, Peter & Pettebone, David & White, Dave D. & Lawson, Steven R. & Monz, Christopher & Vagias, Wade M., 2013. "Dimensions of alternative transportation experience in Yosemite and Rocky Mountain National Parks," Journal of Transport Geography, Elsevier, vol. 30(C), pages 37-46.
    2. Hallo, Jeffrey C. & Manning, Robert E., 2009. "Transportation and recreation: a case study of visitors driving for pleasure at Acadia National Park," Journal of Transport Geography, Elsevier, vol. 17(6), pages 491-499.
    3. Piera Buonincontri & Alessandra Marasco & Haywantee Ramkissoon, 2017. "Visitors’ Experience, Place Attachment and Sustainable Behaviour at Cultural Heritage Sites: A Conceptual Framework," Sustainability, MDPI, vol. 9(7), pages 1-19, June.
    4. B. Derrick Taff & William L. Rice & Ben Lawhon & Peter Newman, 2021. "Who Started, Stopped, and Continued Participating in Outdoor Recreation during the COVID-19 Pandemic in the United States? Results from a National Panel Study," Land, MDPI, vol. 10(12), pages 1-9, December.
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