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Visitors' values and environmental learning outcomes at wildlife attractions: Implications for interpretive practice

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Listed:
  • Ballantyne, Roy
  • Hughes, Karen
  • Lee, Julie
  • Packer, Jan
  • Sneddon, Joanne

Abstract

Wildlife tourism attractions, such as zoos and aquariums, are expected to play a major role in promoting environmental learning in society. This paper applies a refined version of Schwartz's (1992) Value Theory to develop a better understanding of zoo and aquarium visitors' personal values, and the impact of their values on their reflective engagement, learning, and self-reported changes in post-visit environmental behaviour. Findings revealed that personal values are related to post-visit environmental behaviour through the process of on-site reflective engagement. The findings highlight the importance of using a values-based approach to visitor interpretation, one that engages a broader range of visitors and enhances the impact of a wildlife tourism experience on visitors' environmental learning and post-visit behaviour.

Suggested Citation

  • Ballantyne, Roy & Hughes, Karen & Lee, Julie & Packer, Jan & Sneddon, Joanne, 2018. "Visitors' values and environmental learning outcomes at wildlife attractions: Implications for interpretive practice," Tourism Management, Elsevier, vol. 64(C), pages 190-201.
    • Handle: RePEc:eee:touman:v:64:y:2018:i:c:p:190-201
    DOI: 10.1016/j.tourman.2017.07.015
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    References listed on IDEAS

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    1. Ballantyne, Roy & Packer, Jan & Sutherland, Lucy A., 2011. "Visitors’ memories of wildlife tourism: Implications for the design of powerful interpretive experiences," Tourism Management, Elsevier, vol. 32(4), pages 770-779.
    2. De Dreu, Carsten K. W. & Boles, Terry L., 1998. "Share and Share Alike or Winner Take All?: The Influence of Social Value Orientation upon Choice and Recall of Negotiation Heuristics, , ," Organizational Behavior and Human Decision Processes, Elsevier, vol. 76(3), pages 253-276, December.
    3. Ballantyne, Roy & Packer, Jan & Falk, John, 2011. "Visitors’ learning for environmental sustainability: Testing short- and long-term impacts of wildlife tourism experiences using structural equation modelling," Tourism Management, Elsevier, vol. 32(6), pages 1243-1252.
    4. Packer, Jan & Ballantyne, Roy & Hughes, Karen, 2014. "Chinese and Australian tourists' attitudes to nature, animals and environmental issues: Implications for the design of nature-based tourism experiences," Tourism Management, Elsevier, vol. 44(C), pages 101-107.
    5. Sneddon, Joanne & Lee, Julie & Ballantyne, Roy & Packer, Jan, 2016. "Animal welfare values and tourist behaviour," Annals of Tourism Research, Elsevier, vol. 57(C), pages 234-236.
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    2. Ahmad, Wasim & Kim, Woo Gon & Anwer, Zaheer & Zhuang, Weiqing, 2020. "Schwartz personal values, theory of planned behavior and environmental consciousness: How tourists’ visiting intentions towards eco-friendly destinations are shaped?," Journal of Business Research, Elsevier, vol. 110(C), pages 228-236.
    3. Sahil Singh Jasrotia & Manoj Kumar Kamila & Vinod Kumar Patel, 2023. "Impact of Sustainable Tourism on Tourist’s Satisfaction: Evidence from India," Business Perspectives and Research, , vol. 11(2), pages 173-189, May.
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    5. Muhammad Saeed Ashraf & Naeem Akhtar & Rana Umair Ashraf & Fujun Hou & Muhammad Junaid & Syed Ali Ashiq Kirmani, 2020. "Traveling Responsibly to Ecofriendly Destinations: An Individual-Level Cross-Cultural Comparison between the United Kingdom and China," Sustainability, MDPI, vol. 12(8), pages 1-18, April.

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