IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v109y2020icp557-573.html
   My bibliography  Save this article

From recreation to responsibility: Increasing environmentally responsible behavior in tourism

Author

Listed:
  • Su, Lujun
  • Hsu, Maxwell K.
  • Boostrom, Robert E.

Abstract

Environmentally responsible behavior (ERB) matters a great deal for the long-term success of tourist destinations. Building upon the Stimulus-Organism-Response (S-O-R) framework, the current study constructed an integrated model to demonstrate perceived destination eco-friendly reputation as a stimulus; consumption emotions (positive and negative) as organism; tourism satisfaction, recollection, tourist environmentally responsible behavior (ERB) as response. Notably, tourists' recollection is seen within this S-O-R framework as the formation mechanism for prescribed action and consequently as an example of script theory and the generation of consumer responses, thus connecting elements of behavioral and cognitive psychology in a unified framework. Survey data from 522 Chinese tourists were used to empirically examine the integrated tourist ERB model. The findings suggest that destination eco-friendly reputation positively impacts both positive emotions and tourist satisfaction, and eco-friendly reputation negatively impacts negative emotions. Positive emotions significantly and positively influence tourist satisfaction, tourists' recollection, and ERB. Conversely, negative emotions have a significant negative effect on these constructs. Moreover, tourist satisfaction positively influences recollection and ERB, and recollection in turn positively affects ERB. Theoretical insights and practical implications are discussed in this paper.

Suggested Citation

  • Su, Lujun & Hsu, Maxwell K. & Boostrom, Robert E., 2020. "From recreation to responsibility: Increasing environmentally responsible behavior in tourism," Journal of Business Research, Elsevier, vol. 109(C), pages 557-573.
    • Handle: RePEc:eee:jbrese:v:109:y:2020:i:c:p:557-573
    DOI: 10.1016/j.jbusres.2018.12.055
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S014829631830674X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2018.12.055?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kiatkawsin, Kiattipoom & Han, Heesup, 2017. "Young travelers' intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory," Tourism Management, Elsevier, vol. 59(C), pages 76-88.
    2. Anne Norheim-Hansen, 2015. "Are ‘Green Brides’ More Attractive? An Empirical Examination of How Prospective Partners’ Environmental Reputation Affects the Trust-Based Mechanism in Alliance Formation," Journal of Business Ethics, Springer, vol. 132(4), pages 813-830, December.
    3. Ballantyne, Roy & Packer, Jan & Sutherland, Lucy A., 2011. "Visitors’ memories of wildlife tourism: Implications for the design of powerful interpretive experiences," Tourism Management, Elsevier, vol. 32(4), pages 770-779.
    4. Chiu, Yen-Ting Helena & Lee, Wan-I. & Chen, Tsung-Hsiung, 2014. "Environmentally responsible behavior in ecotourism: Antecedents and implications," Tourism Management, Elsevier, vol. 40(C), pages 321-329.
    5. Michael Spence, 2002. "Signaling in Retrospect and the Informational Structure of Markets," American Economic Review, American Economic Association, vol. 92(3), pages 434-459, June.
    6. Yeoh, Eugene & Othman, Khalifah & Ahmad, Halim, 2013. "Understanding medical tourists: Word-of-mouth and viral marketing as potent marketing tools," Tourism Management, Elsevier, vol. 34(C), pages 196-201.
    7. Stuart L. Hart & Gautam Ahuja, 1996. "Does It Pay To Be Green? An Empirical Examination Of The Relationship Between Emission Reduction And Firm Performance," Business Strategy and the Environment, Wiley Blackwell, vol. 5(1), pages 30-37, March.
    8. Ebrahim Mazaheri & Marie-Odile Richard & Michel Laroche, 2010. "Investigating the Moderating Impact of Hedonism on Online Consumer Behavior," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 20(2), pages 123-134, March.
    9. Chen, Chung-Ling, 2011. "From catching to watching: Moving towards quality assurance of whale/dolphin watching tourism in Taiwan," Marine Policy, Elsevier, vol. 35(1), pages 10-17, January.
    10. Aikaterini Manthiou & Seonjeong Lee & Liang ( Rebecca) Tang & Lanlung Chiang, 2014. "The experience economy approach to festival marketing: Vivid memory and attendee loyalty," Post-Print hal-00948680, HAL.
    11. Gita Venkataramani Johar & Durairaj Maheswaran & Laura A. Peracchio, 2006. "MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(1), pages 139-149, June.
    12. Yalch, Richard F. & Spangenberg, Eric R., 2000. "The Effects of Music in a Retail Setting on Real and Perceived Shopping Times," Journal of Business Research, Elsevier, vol. 49(2), pages 139-147, August.
    13. Simona Romani & Silvia Grappi & Richard Bagozzi, 2013. "Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values," Journal of Business Ethics, Springer, vol. 114(2), pages 193-206, May.
    14. Ballantyne, Roy & Packer, Jan & Falk, John, 2011. "Visitors’ learning for environmental sustainability: Testing short- and long-term impacts of wildlife tourism experiences using structural equation modelling," Tourism Management, Elsevier, vol. 32(6), pages 1243-1252.
    15. Wirtz, Jochen & Bateson, John E. G., 1999. "Consumer Satisfaction with Services: Integrating the Environment Perspective in Services Marketing into the Traditional Disconfirmation Paradigm," Journal of Business Research, Elsevier, vol. 44(1), pages 55-66, January.
    16. Lee, Seunghyun & Ha, Sejin & Widdows, Richard, 2011. "Consumer responses to high-technology products: Product attributes, cognition, and emotions," Journal of Business Research, Elsevier, vol. 64(11), pages 1195-1200.
    17. Kim, Jong-Hyeong, 2014. "The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences," Tourism Management, Elsevier, vol. 44(C), pages 34-45.
    18. Jang, SooCheong (Shawn) & Namkung, Young, 2009. "Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian-Russell model to restaurants," Journal of Business Research, Elsevier, vol. 62(4), pages 451-460, April.
    19. Su, Lujun & Swanson, Scott R., 2017. "The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists," Tourism Management, Elsevier, vol. 60(C), pages 308-321.
    20. Westbrook, Robert A & Oliver, Richard L, 1991. "The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 84-91, June.
    21. Helm, Sabrina & Garnefeld, Ina & Tolsdorf, Julia, 2009. "Perceived corporate reputation and consumer satisfaction – An experimental exploration of causal relationships," Australasian marketing journal, Elsevier, vol. 17(2), pages 69-74.
    22. Su, Lujun & Huang, Songshan (Sam) & Pearce, Joanna, 2018. "How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective," Journal of Business Research, Elsevier, vol. 86(C), pages 179-189.
    23. Han, Heesup, 2015. "Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior," Tourism Management, Elsevier, vol. 47(C), pages 164-177.
    24. Su, Lujun & Swanson, Scott R. & Chen, Xiaohong, 2016. "The effects of perceived service quality on repurchase intentions and subjective well-being of Chinese tourists: The mediating role of relationship quality," Tourism Management, Elsevier, vol. 52(C), pages 82-95.
    25. Song, Hak Jun & Lee, Choong-Ki & Kang, Soo K. & Boo, Sug-jin, 2012. "The effect of environmentally friendly perceptions on festival visitors’ decision-making process using an extended model of goal-directed behavior," Tourism Management, Elsevier, vol. 33(6), pages 1417-1428.
    26. Babin, Barry J. & Darden, William R. & University, Louisiana State & Shreveport & Lousiana & Babin, Laurie A., 1998. "Negative Emotions in Marketing Research: Affect or Artifact?," Journal of Business Research, Elsevier, vol. 42(3), pages 271-285, July.
    27. Rose, Caspar & Thomsen, Steen, 2004. "The Impact of Corporate Reputation on Performance:: Some Danish Evidence," European Management Journal, Elsevier, vol. 22(2), pages 201-210, April.
    28. Bartikowski, Boris & Walsh, Gianfranco, 2011. "Investigating mediators between corporate reputation and customer citizenship behaviors," Journal of Business Research, Elsevier, vol. 64(1), pages 39-44, January.
    29. Mummalaneni, Venkatapparao, 2005. "An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors," Journal of Business Research, Elsevier, vol. 58(4), pages 526-532, April.
    30. Logar, Ivana, 2010. "Sustainable tourism management in Crikvenica, Croatia: An assessment of policy instruments," Tourism Management, Elsevier, vol. 31(1), pages 125-135.
    31. Tsarenko, Yelena & Ferraro, Carla & Sands, Sean & McLeod, Colin, 2013. "Environmentally conscious consumption: The role of retailers and peers as external influences," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 302-310.
    32. Lee, Yong-Ki & Lee, Choong-Ki & Lee, Seung-Kon & Babin, Barry J., 2008. "Festivalscapes and patrons' emotions, satisfaction, and loyalty," Journal of Business Research, Elsevier, vol. 61(1), pages 56-64, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Su, Lujun & Swanson, Scott R., 2017. "The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists," Tourism Management, Elsevier, vol. 60(C), pages 308-321.
    2. Organ, Kate & Koenig-Lewis, Nicole & Palmer, Adrian & Probert, Jane, 2015. "Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices," Tourism Management, Elsevier, vol. 48(C), pages 84-99.
    3. Lujun Su & Yinghua Huang, 2018. "How does Perceived Destination Social Responsibility Impact Revisit Intentions: The Mediating Roles of Destination Preference and Relationship Quality," Sustainability, MDPI, vol. 11(1), pages 1-22, December.
    4. Xiaojuan Rao & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality," Land, MDPI, vol. 11(3), pages 1-30, March.
    5. Wu, Chih-Wen, 2015. "Facebook users' intentions in risk communication and food-safety issues," Journal of Business Research, Elsevier, vol. 68(11), pages 2242-2247.
    6. Xiaoli Zhou & Chengcai Tang & Xingyang Lv & Bo Xing, 2020. "Visitor Engagement, Relationship Quality, and Environmentally Responsible Behavior," IJERPH, MDPI, vol. 17(4), pages 1-17, February.
    7. Barnes, Stuart J. & Mattsson, Jan & Sørensen, Flemming, 2016. "Remembered experiences and revisit intentions: A longitudinal study of safari park visitors," Tourism Management, Elsevier, vol. 57(C), pages 286-294.
    8. Lee, Tsung Hung & Jan, Fen-Hauh & Yang, Chung-Cheng, 2013. "Conceptualizing and measuring environmentally responsible behaviors from the perspective of community-based tourists," Tourism Management, Elsevier, vol. 36(C), pages 454-468.
    9. Farzana Sharmin & Mohammad Tipu Sultan & Alina Badulescu & Dorin Paul Bac & Benqian Li, 2020. "Millennial Tourists’ Environmentally Sustainable Behavior Towards a Natural Protected Area: An Integrative Framework," Sustainability, MDPI, vol. 12(20), pages 1-24, October.
    10. Huynh Anh Thu Tran & Yun Seop Hwang & Cheon Yu & Seung Jick Yoo, 2018. "The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions," Sustainability, MDPI, vol. 10(9), pages 1-15, August.
    11. Hae-Ryong Kim & So-Yeon Yoon, 2020. "How to Help Crowded Destinations: Tourist Anger vs. Sympathy and Role of Destination Social Responsibility," Sustainability, MDPI, vol. 12(6), pages 1-15, March.
    12. Luo, Jun & Dey, Bidit L. & Yalkin, Cagri & Sivarajah, Uthayasankar & Punjaisri, Khanyapuss & Huang, Yu-an & Yen, Dorothy A., 2020. "Millennial Chinese consumers' perceived destination brand value," Journal of Business Research, Elsevier, vol. 116(C), pages 655-665.
    13. Mason, Michela C. & Paggiaro, Adriano, 2012. "Investigating the role of festivalscape in culinary tourism: The case of food and wine events," Tourism Management, Elsevier, vol. 33(6), pages 1329-1336.
    14. Su, Lujun & Pan, Yue & Chen, Xiaohong, 2017. "Corporate social responsibility: Findings from the Chinese hospitality industry," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 240-247.
    15. Patrizia Fanasch, 2019. "Survival of the fittest: The impact of eco‐certification and reputation on firm performance," Business Strategy and the Environment, Wiley Blackwell, vol. 28(4), pages 611-628, May.
    16. Meng-Tsung Lee & Jen-Ming Liu & Elaine Q. Borazon, 2020. "Evaluating the Effect of Perceived Value of Ecosystem Services on Tourists’ Behavioral Intentions for Aogu Coastal Wetland," Sustainability, MDPI, vol. 12(15), pages 1-18, August.
    17. Shaohua Yang & Salmi Mohd Isa & T. Ramayah, 2020. "A Theoretical Framework to Explain the Impact of Destination Personality, Self-Congruity, and Tourists’ Emotional Experience on Behavioral Intention," SAGE Open, , vol. 10(4), pages 21582440209, December.
    18. Yin, Cheng-Yue & Poon, Patrick & Su, Jing-Lei, 2017. "Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products," Tourism Management, Elsevier, vol. 61(C), pages 263-274.
    19. Anninou, Ioanna & Foxall, Gordon R., 2019. "The reinforcing and aversive consequences of customer experience. The role of consumer confusion," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 139-151.
    20. Chu feng Yu & Yong Ma & Jie Ren, 2021. "Mapping the Landscape and Evolution of Research on Pro-Environmental Behavior of Tourists," SAGE Open, , vol. 11(3), pages 21582440211, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:109:y:2020:i:c:p:557-573. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.