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Social context and the utility of wealth: Addressing the Markowitz challenge

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  • Coelho, Philip R. P.
  • McClure, James E.

Abstract

The expected utility hypothesis has a long successful tradition in economics. However, behavioral anomalies confound it when utility depends solely on the absolute level of wealth. Harry Markowitz (1952) suggested that the anomalies might be resolved if utility could be augmented to endogenize the taste for wealth in a non-tautological manner. This paper addresses Markowitz’s challenge. We augment the Markowitz utility function with arguments that have roots in the theory of natural selection: peer wealth, and status. Our specification yields testable implications about gambling, insuring and peer selection, and yields an explanation of the Allais paradox.

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Bibliographic Info

Article provided by Elsevier in its journal Journal of Economic Behavior & Organization.

Volume (Year): 37 (1998)
Issue (Month): 3 (November)
Pages: 305-314

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Handle: RePEc:eee:jeborg:v:37:y:1998:i:3:p:305-314

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Cited by:
  1. Hayakawa, Hiroaki, 2000. "Bounded rationality, social and cultural norms, and interdependence via reference groups," Journal of Economic Behavior & Organization, Elsevier, vol. 43(1), pages 1-34, September.
  2. Rick Harbaugh & Tatiana Kornienko, 2000. "Local Status and Prospect Theory," Claremont Colleges Working Papers 2000-38, Claremont Colleges.

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