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Injunctive vs. descriptive social norms and reference group dependence

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  • Heinicke, Franziska
  • König-Kersting, Christian
  • Schmidt, Robert

Abstract

We experimentally study role and reference group dependence in the elicitation of injunctive and descriptive social norms. Using mini-dictator games that are designed to reveal distributive motives, we vary whether dictators and recipients either separately or jointly coordinate on social norms. While elicited norms are stable in most constellations, we identify dictators to shift injunctive norms in a direction consistent with self-serving allocation outcomes when coordinating only among themselves. Eliciting beliefs about coordination outcomes shows that participants overestimate the divergences, as they expect them to be prevalent in all treatments and for both roles. Finally, we find descriptive social norms to correlate more strongly with dictator's allocation choices than injunctive norms.

Suggested Citation

  • Heinicke, Franziska & König-Kersting, Christian & Schmidt, Robert, 2022. "Injunctive vs. descriptive social norms and reference group dependence," Journal of Economic Behavior & Organization, Elsevier, vol. 195(C), pages 199-218.
  • Handle: RePEc:eee:jeborg:v:195:y:2022:i:c:p:199-218
    DOI: 10.1016/j.jebo.2022.01.008
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    More about this item

    Keywords

    Injunctive social norms; Descriptive social norms; Distributive motives; Context dependence; Dictator games; Coordination;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General

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