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The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy

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Author Info
Weathers, Danny
Sharma, Subhash
Niedrich, Ronald W.
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File URL: http://www.sciencedirect.com/science/article/B6V7S-4DS839G-1/2/21ba0497a5291e74839aaaddc48f9f5c
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Article provided by Elsevier in its journal Journal of Business Research.

Volume (Year): 58 (2005)
Issue (Month): 11 (November)
Pages: 1516-1524
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Handle: RePEc:eee:jbrese:v:58:y:2005:i:11:p:1516-1524

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Web page: http://www.elsevier.com/locate/jbusres

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