IDEAS home Printed from https://ideas.repec.org/p/tiu/tiutis/5d4031be-97b5-4db3-962b-2393fa993e4e.html
   My bibliography  Save this paper

Response bias in international marketing research

Author

Listed:
  • de Jong, M.G.

    (Tilburg University, School of Economics and Management)

Abstract

No abstract is available for this item.

Suggested Citation

  • de Jong, M.G., 2006. "Response bias in international marketing research," Other publications TiSEM 5d4031be-97b5-4db3-962b-2, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:5d4031be-97b5-4db3-962b-2393fa993e4e
    as

    Download full text from publisher

    File URL: https://pure.uvt.nl/ws/portalfiles/portal/756412/177_Martijn_de_Jong.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Robert J. Fisher & Laurette Dub, 2005. "Gender Differences in Responses to Emotional Advertising: A Social Desirability Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 850-858, March.
    2. Mick, David Glen, 1996. "Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(2), pages 106-119, September.
    3. Asim Ansari & Kamel Jedidi & Sharan Jagpal, 2000. "A Hierarchical Bayesian Methodology for Treating Heterogeneity in Structural Equation Models," Marketing Science, INFORMS, vol. 19(4), pages 328-347, August.
    4. Frenkel Ter Hofstede & Michel Wedel & Jan-Benedict E.M. Steenkamp, 2002. "Identifying Spatial Segments in International Markets," Marketing Science, INFORMS, vol. 21(2), pages 160-177, July.
    5. Sunil Gupta & Valarie Zeithaml, 2006. "Customer Metrics and Their Impact on Financial Performance," Marketing Science, INFORMS, vol. 25(6), pages 718-739, 11-12.
    6. William Meredith, 1993. "Measurement invariance, factor analysis and factorial invariance," Psychometrika, Springer;The Psychometric Society, vol. 58(4), pages 525-543, December.
    7. Jarvis, Cheryl Burke & MacKenzie, Scott B & Podsakoff, Philip M, 2003. "A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 199-218, September.
    8. Sen, Sankar & Gurhan-Canli, Zeynep & Morwitz, Vicki, 2001. "Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(3), pages 399-417, December.
    9. Jean-Paul Fox & Cees Glas, 2001. "Bayesian estimation of a multilevel IRT model using gibbs sampling," Psychometrika, Springer;The Psychometric Society, vol. 66(2), pages 271-288, June.
    10. McCracken, Grant, 1986. "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 71-84, June.
    11. Richins, Marsha L, 1994. "Special Possessions and the Expression of Material Values," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 522-533, December.
    12. Singh, Jagdip, 2004. "Tackling measurement problems with Item Response Theory: Principles, characteristics, and assessment, with an illustrative example," Journal of Business Research, Elsevier, vol. 57(2), pages 184-208, February.
    13. Timothy Johnson, 2003. "On the use of heterogeneous thresholds ordinal regression models to account for individual differences in response style," Psychometrika, Springer;The Psychometric Society, vol. 68(4), pages 563-583, December.
    14. Martijn G. De Jong & Jan-Benedict E. M. Steenkamp & Jean-Paul Fox, 2007. "Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(2), pages 260-278, June.
    15. Franses,Philip Hans & Paap,Richard, 2010. "Quantitative Models in Marketing Research," Cambridge Books, Cambridge University Press, number 9780521143653.
    16. Rossi P. E & Gilula Z. & Allenby G. M, 2001. "Overcoming Scale Usage Heterogeneity: A Bayesian Hierarchical Approach," Journal of the American Statistical Association, American Statistical Association, vol. 96, pages 20-31, March.
    17. Rianne Janssen & Francis Tuerlinckx & Michel Meulders & Paul De Boeck, 2000. "A Hierarchical IRT Model for Criterion-Referenced Measurement," Journal of Educational and Behavioral Statistics, , vol. 25(3), pages 285-306, September.
    18. Weathers, Danny & Sharma, Subhash & Niedrich, Ronald W., 2005. "The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy," Journal of Business Research, Elsevier, vol. 58(11), pages 1516-1524, November.
    19. Richins, Marsha L & Dawson, Scott, 1992. "A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 303-316, December.
    20. Thomas P. Novak & Donna L. Hoffman & Yiu-Fai Yung, 2000. "Measuring the Customer Experience in Online Environments: A Structural Modeling Approach," Marketing Science, INFORMS, vol. 19(1), pages 22-42, May.
    21. Gordon G. Bechtel, 1985. "Generalizing the Rasch Model for Consumer Rating Scales," Marketing Science, INFORMS, vol. 4(1), pages 62-73.
    22. Fisher, Robert J, 1993. "Social Desirability Bias and the Validity of Indirect Questioning," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 303-315, September.
    23. Wong, Nancy & Rindfleisch, Aric & Burroughs, James E, 2003. "Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(1), pages 72-91, June.
    24. Frank M. Bass & Jerry Wind, 1995. "Introduction to the Special Issue: Empirical Generalizations in Marketing," Marketing Science, INFORMS, vol. 14(3_supplem), pages 1-5.
    25. Durvasula, Srinivas, et al, 1993. "Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(4), pages 626-636, March.
    26. James H. Albert, 1992. "Bayesian Estimation of Normal Ogive Item Response Curves Using Gibbs Sampling," Journal of Educational and Behavioral Statistics, , vol. 17(3), pages 251-269, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rooderkerk, R.P., 2007. "Optimizing product lines and assortments," Other publications TiSEM fa544b38-604e-410b-a5da-1, Tilburg University, School of Economics and Management.
    2. Eiling, E., 2007. "Essays on International Finance and Asset Pricing," Other publications TiSEM 5f891179-600e-4965-a5eb-0, Tilburg University, School of Economics and Management.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Martijn G. de Jong & Jan-Benedict E. M. Steenkamp & Bernard P. Veldkamp, 2009. "A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales," Marketing Science, INFORMS, vol. 28(4), pages 674-689, 07-08.
    2. Jaspers, Esther, 2018. "Opening up on consumer materialism," Other publications TiSEM a21cb1c8-5af1-46cc-9ea0-a, Tilburg University, School of Economics and Management.
    3. Marianela Denegri & María Baeza & Natalia Salinas-Oñate & Verónica Peñaloza & Horacio Miranda & Ligia Orellana, 2014. "Materialism in Pedagogy Students in Chile," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 117(2), pages 505-521, June.
    4. M. Joseph Sirgy & Eda Gurel-Atay & Dave Webb & Muris Cicic & Melika Husic-Mehmedovic & Ahmet Ekici & Andreas Herrmann & Ibrahim Hegazy & Dong-Jin Lee & J. Johar, 2013. "Is Materialism All That Bad? Effects on Satisfaction with Material Life, Life Satisfaction, and Economic Motivation," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 110(1), pages 349-366, January.
    5. Salzberger, Thomas & Koller, Monika, 2013. "Towards a new paradigm of measurement in marketing," Journal of Business Research, Elsevier, vol. 66(9), pages 1307-1317.
    6. Weijters, Bert & Cabooter, Elke & Schillewaert, Niels, 2010. "The effect of rating scale format on response styles: The number of response categories and response category labels," International Journal of Research in Marketing, Elsevier, vol. 27(3), pages 236-247.
    7. M. Sirgy & Eda Gurel-Atay & Dave Webb & Muris Cicic & Melika Husic & Ahmet Ekici & Andreas Herrmann & Ibrahim Hegazy & Dong-Jin Lee & J. Johar, 2012. "Linking Advertising, Materialism, and Life Satisfaction," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 107(1), pages 79-101, May.
    8. Dirk Temme & Lutz Hildebrandt, 2009. "Gruppenvergleiche bei hypothetischen Konstrukten — Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik," Schmalenbach Journal of Business Research, Springer, vol. 61(2), pages 138-185, March.
    9. Tellis, Gerard J. & Chandrasekaran, Deepa, 2010. "Extent and impact of response biases in cross-national survey research," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 329-341.
    10. Kilbourne, William & Grünhagen, Marko & Foley, Janice, 2005. "A cross-cultural examination of the relationship between materialism and individual values," Journal of Economic Psychology, Elsevier, vol. 26(5), pages 624-641, October.
    11. Wendy Wan & Chung-Leung Luk & Oliver Yau & Alan Tse & Leo Sin & Kenneth Kwong & Raymond Chow, 2009. "Do Traditional Chinese Cultural Values Nourish a Market for Pirated CDs?," Journal of Business Ethics, Springer, vol. 88(1), pages 185-196, April.
    12. Guillard, Valérie, 2009. "La tendance de certains consommateurs à tout garder," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/5480 edited by Pinson, Christian.
    13. Sandra Awanis & Bodo B Schlegelmilch & Charles Chi Cui, 2017. "Asia’s materialists: Reconciling collectivism and materialism," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(8), pages 964-991, October.
    14. Danielle J. Brick & Tanya L. Chartrand & Gavan J. Fitzsimons, 2017. "The Effects of Resources on Brand and Interpersonal Connection," Journal of the Association for Consumer Research, University of Chicago Press, vol. 2(1), pages 78-92.
    15. Justyna Kramarczyk & Mathieu Alemany Oliver, 2022. "Accumulative vs. Appreciative Expressions of Materialism: Revising Materialism in Light of Polish Simplifiers and New Materialism," Journal of Business Ethics, Springer, vol. 175(4), pages 701-719, February.
    16. Martijn G. de Jong & Donald R. Lehmann & Oded Netzer, 2012. "State-Dependence Effects in Surveys," Marketing Science, INFORMS, vol. 31(5), pages 838-854, September.
    17. Gurzki, Hannes & Woisetschläger, David M., 2017. "Mapping the luxury research landscape: A bibliometric citation analysis," Journal of Business Research, Elsevier, vol. 77(C), pages 147-166.
    18. Maria A. Cunha-e-Sa & Luis C. Nunes & Vladimir Otrachshenko, 2012. "Protest attitudes and stated preferences: evidence on scale usage heterogeneity," Nova SBE Working Paper Series wp569, Universidade Nova de Lisboa, Nova School of Business and Economics.
    19. Ling Peng & Geng Cui & Yuho Chung & Chunyu Li, 2019. "A multi-facet item response theory approach to improve customer satisfaction using online product ratings," Journal of the Academy of Marketing Science, Springer, vol. 47(5), pages 960-976, September.
    20. Salim Moussa, 2016. "A two-step item response theory procedure for a better measurement of marketing constructs," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(1), pages 28-50, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tiu:tiutis:5d4031be-97b5-4db3-962b-2393fa993e4e. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Richard Broekman (email available below). General contact details of provider: https://www.tilburguniversity.edu/about/schools/economics-and-management/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.