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Introduction to the Special Issue: Empirical Generalizations in Marketing

Author

Listed:
  • Frank M. Bass

    (The University of Texas at Dallas)

  • Jerry Wind

    (The Wharton School, University of Pennsylvania)

Abstract

It is our hope that some of the empirical generalizations presented in this volume would be of practical value to management. Some of the generalizations help codify our knowledge—they are discussed in several papers—some can serve as useful guidelines in the generation of strategic marketing options. In addition, we hope that this volume would stimulate additional research and actions by marketing scientists in industry and academia.

Suggested Citation

  • Frank M. Bass & Jerry Wind, 1995. "Introduction to the Special Issue: Empirical Generalizations in Marketing," Marketing Science, INFORMS, vol. 14(3_supplem), pages 1-5.
    • Handle: RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g1-g5
    DOI: 10.1287/mksc.14.3.G1
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    Cited by:

    1. Marianela Fornerino, 2002. "Les modèles de diffusion d'innovations en marketing et l'adoption d'Internet en France," Grenoble Ecole de Management (Post-Print) hal-00455217, HAL.
    2. Timoumi, Ahmed & Gangwar, Manish & Mantrala, Murali K., 2022. "Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research," Journal of Retailing, Elsevier, vol. 98(1), pages 133-151.
    3. Guo, Chiquan, 2004. "Marketing research: Cui bono?," Business Horizons, Elsevier, vol. 47(5), pages 33-38.
    4. Paulo Albuquerque & Yulia Nevskaya, 2022. "The Impact of New Content and User Community Membership on Usage of Online Games," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 9(1), pages 1-24, June.
    5. Verbeke, W.J.M.I. & Dietz, H.M.S. & Verwaal, E., 2010. "Drivers of Sales Performance: A Contemporary Meta-Analysis," ERIM Report Series Research in Management ERS-2010-031-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    6. de Jong, M.G., 2006. "Response bias in international marketing research," Other publications TiSEM 5d4031be-97b5-4db3-962b-2, Tilburg University, School of Economics and Management.
    7. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October.
    8. van Oest, Rutger, 2013. "Why are Consumers Less Loss Averse in Internal than External Reference Prices?," Journal of Retailing, Elsevier, vol. 89(1), pages 62-71.
    9. Rüdiger, Mathias, 1997. "Marketing-Erfolgsfaktoren bei Innovationen: Eine kritische Analyse der Studien von Cooper und Kleinschmidt," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 462, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    10. Cathy Cao & Xinyu Cao & Matthew Cashman & Madhav Kumar & Artem Timoshenko & Jeremy Yang & Shuyi Yu & Jerry Zhang & Yuting Zhu & Birger Wernerfelt, 2019. "How do successful scholars get their best research ideas? An exploration," Marketing Letters, Springer, vol. 30(3), pages 221-232, December.
    11. Hans H. Bauer & Marc Fischer & Yvonne McInturff, 1999. "Der Bildkommunikationseffekt — eine Metaanalyse," Schmalenbach Journal of Business Research, Springer, vol. 51(9), pages 805-831, September.
    12. José M. Labeaga & Mercedes Martos-Partal, 2007. "A Proposal to Distinguish State Dependence and Unobserved Heterogeneity in Binary Brand Choice Models," Working Papers 2007-02, FEDEA.
    13. Grewal, Rajdeep & Mills, Jeffrey A. & Mehta, Raj & Mujumdar, Sudesh, 2001. "Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration," Journal of Business Research, Elsevier, vol. 51(2), pages 127-144, February.
    14. Kumar, V. & Pozza, Ilaria Dalla & Ganesh, Jaishankar, 2013. "Revisiting the Satisfaction–Loyalty Relationship: Empirical Generalizations and Directions for Future Research," Journal of Retailing, Elsevier, vol. 89(3), pages 246-262.
    15. Witell, Lars & Gebauer, Heiko & Jaakkola, Elina & Hammedi, Wafa & Patricio, Lia & Perks, Helen, 2017. "A bricolage perspective on service innovation," Journal of Business Research, Elsevier, vol. 79(C), pages 290-298.
    16. Mesak, Hani I., 1999. "On the generalizability of advertising pulsation monopoly results to an oligopoly," European Journal of Operational Research, Elsevier, vol. 117(3), pages 429-449, September.
    17. Jonker, J.-J. & Piersma, N. & Van den Poel, D., 2002. "Joint optimization of customer segmentation and marketing policy to maximize long-term profitability," Econometric Institute Research Papers EI 2002-18, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
    18. H Peyton Young & Lucas Merrill Brown, 2016. "The Diffusion of a Social Innovation: Executive Stock Options from 1936," Economics Series Working Papers 777, University of Oxford, Department of Economics.
    19. Jung, Sang-Uk & Zhu, John & Gruca, Thomas S., 2016. "A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets," Journal of Business Research, Elsevier, vol. 69(12), pages 5901-5908.
    20. Koshy, Abraham & Dang Jha Priya, 2003. "Reconcilation of the Dichotomies in Marketing Theory and Practice," IIMA Working Papers WP2003-09-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    21. Stijn Viaene & Bart Baesens & Dirk Van den Poel & Guido Dedene & Jan Vanthienen, 2001. "Wrapped input selection using multilayer perceptrons for repeat‐purchase modeling in direct marketing," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 10(2), pages 115-126, June.
    22. Sorensen, Herb & Bogomolova, Svetlana & Anderson, Katherine & Trinh, Giang & Sharp, Anne & Kennedy, Rachel & Page, Bill & Wright, Malcolm, 2017. "Fundamental patterns of in-store shopper behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 182-194.
    23. Ball, A. Dwayne & Sawyer, Alan G., 2013. "Issues involving the use of significant sameness in testing replications and generating knowledge," Journal of Business Research, Elsevier, vol. 66(9), pages 1389-1392.
    24. Wierenga, Berend, 2021. "The study of important marketing issues in an evolving field," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 18-28.
    25. Kathleen Cleeren & Marnik G. Dekimpe & Harald J. Heerde, 2017. "Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 593-615, September.

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