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Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation

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  • Cote, Joseph A
  • Buckley, M Ronald

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  • Cote, Joseph A & Buckley, M Ronald, 1988. "Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 579-582, March.
    • Handle: RePEc:oup:jconrs:v:14:y:1988:i:4:p:579-82
    DOI: 10.1086/209137
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    Cited by:

    1. Gilles E. Gignac & Elizabeth Ooi, 2022. "Measurement error in research on financial literacy: How much error is there and how does it influence effect size estimates?," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 938-956, June.
    2. Naresh K. Malhotra & Sung S. Kim & Ashutosh Patil, 2006. "Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research," Management Science, INFORMS, vol. 52(12), pages 1865-1883, December.
    3. Smith, Anne M., 1999. "Some Problems When Adopting Churchill's Paradigm for the Development of Service Quality Measurement Scales," Journal of Business Research, Elsevier, vol. 46(2), pages 109-120, October.
    4. Manit Mishra, 2016. "Confirmatory Factor Analysis (CFA) as an Analytical Technique to Assess Measurement Error in Survey Research," Paradigm, , vol. 20(2), pages 97-112, December.
    5. Allen, Chris T. & Machleit, Karen A. & Kleine, Susan Schultz & Notani, Arti Sahni, 2005. "A place for emotion in attitude models," Journal of Business Research, Elsevier, vol. 58(4), pages 494-499, April.
    6. Mishra, Debi Prasad, 2000. "An Empirical Assessment of Measurement Error in Health-Care Survey Research," Journal of Business Research, Elsevier, vol. 48(3), pages 193-205, June.
    7. Rajdeep Grewal & Joseph A. Cote & Hans Baumgartner, 2004. "Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing," Marketing Science, INFORMS, vol. 23(4), pages 519-529, June.
    8. Wang, Stephen W. & Hsu, Maxwell K., 2016. "Airline co-branded credit cards—An application of the theory of planned behavior," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 245-254.
    9. Weathers, Danny & Sharma, Subhash & Niedrich, Ronald W., 2005. "The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy," Journal of Business Research, Elsevier, vol. 58(11), pages 1516-1524, November.
    10. Ping, Robert Jr., 2004. "On assuring valid measures for theoretical models using survey data," Journal of Business Research, Elsevier, vol. 57(2), pages 125-141, February.
    11. Kim, Hyeon Jeong & Lee, Choong C. & Yun, Haejung & Im, Kun Shin, 2015. "An examination of work exhaustion in the mobile enterprise environment," Technological Forecasting and Social Change, Elsevier, vol. 100(C), pages 255-266.
    12. MacKenzie, Scott B. & Podsakoff, Philip M., 2012. "Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies," Journal of Retailing, Elsevier, vol. 88(4), pages 542-555.
    13. Low, Wen-Shinn & Lee, Jeng-Da & Cheng, Soo-May, 2013. "The link between customer satisfaction and price sensitivity: An investigation of retailing industry in Taiwan," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 1-10.

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