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Forecasting category sales and market share for wireless telephone subscribers: a combined approach

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  • Kumar, V.
  • Nagpal, Anish
  • Venkatesan, Rajkumar
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    File URL: http://www.sciencedirect.com/science/article/B6V92-47FDHSM-2/2/c0b5953203cb0b90563788817084edf9
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    Bibliographic Info

    Article provided by Elsevier in its journal International Journal of Forecasting.

    Volume (Year): 18 (2002)
    Issue (Month): 4 ()
    Pages: 583-603

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    Handle: RePEc:eee:intfor:v:18:y:2002:i:4:p:583-603

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    Web page: http://www.elsevier.com/locate/ijforecast

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    References

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    1. Peter M. Guadagni & John D. C. Little, 1983. "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, INFORMS, vol. 2(3), pages 203-238.
    2. Charles B. Weinberg, 1986. "Arts Plan: Implementation, Evolution, and Usage," Marketing Science, INFORMS, vol. 5(2), pages 143-158.
    3. Mahmoud, Essam, 1989. "Combining forecasts: Some managerial issues," International Journal of Forecasting, Elsevier, vol. 5(4), pages 599-600.
    4. Armstrong, J. Scott & Morwitz, Vicki G. & Kumar, V., 2000. "Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?," International Journal of Forecasting, Elsevier, vol. 16(3), pages 383-397.
    5. Jan Alsem, Karel & Leeflang, Peter S. H., 1994. "Predicting advertising expenditures using intention surveys," International Journal of Forecasting, Elsevier, vol. 10(2), pages 327-337, September.
    6. Kumar, V. & Heath, Timothy B., 1990. "A comparative study of market share models using disaggregate data," International Journal of Forecasting, Elsevier, vol. 6(2), pages 163-174, July.
    7. Roy Batchelor & Pami Dua, 1995. "Forecaster Diversity and the Benefits of Combining Forecasts," Management Science, INFORMS, vol. 41(1), pages 68-75, January.
    8. Bass, Frank M., 1987. "Misspecification and the inherent randomness of the model are at the heart of the Brodie and de Kluyver enigma," International Journal of Forecasting, Elsevier, vol. 3(3-4), pages 441-444.
    9. Brodie, Roderick J. & De Kluyver, Cornelis A., 1987. "A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share," International Journal of Forecasting, Elsevier, vol. 3(3-4), pages 423-437.
    10. Wittink, Dick R., 1987. "Causal market share models in marketing: Neither forecasting nor understanding?," International Journal of Forecasting, Elsevier, vol. 3(3-4), pages 445-448.
    11. Armstrong, J. Scott & Collopy, Fred, 1992. "Error measures for generalizing about forecasting methods: Empirical comparisons," International Journal of Forecasting, Elsevier, vol. 8(1), pages 69-80, June.
    12. Kumar, V., 1994. "Forecasting performance of market share models: an assessment, additional insights, and guidelines," International Journal of Forecasting, Elsevier, vol. 10(2), pages 295-312, September.
    13. Dalrymple, Douglas J., 1987. "Sales forecasting practices: Results from a United States survey," International Journal of Forecasting, Elsevier, vol. 3(3-4), pages 379-391.
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    Cited by:
    1. Morwitz, Vicki G. & Steckel, Joel H. & Gupta, Alok, 2007. "When do purchase intentions predict sales?," International Journal of Forecasting, Elsevier, vol. 23(3), pages 347-364.
    2. Siotis, Georges & Martínez Granado, María Teresa, 2006. "Computing abuse related damages in the case of new entry: An illustration for the Directory Enquiry Services market," DFAEII Working Papers 2006-02, University of the Basque Country - Department of Foundations of Economic Analysis II.

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