Forecasting in marketing
AbstractWith the advent of advanced data collection techniques, there is an increased interest in using econometric models to support decisions in marketing. Due to the sometimes specific nature of variables in marketing, the discipline uses econometric models that are rarely, if ever, used elsewhere. This chapter deals with techniques to derive forecasts from these models. Due to the intrinsic non-linear nature of these models, these techniques draw heavliy on simulation techniques.
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Bibliographic InfoPaper provided by Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute in its series Econometric Institute Research Papers with number EI 2004-40.
Date of creation: 22 Sep 2004
Date of revision:
Bass model; Koyck model; attraction model; forecasting; marketing; unobserved heterogeneity;
Other versions of this item:JEL classification:
- B0 - Schools of Economic Thought and Methodology - - General
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