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Forecasting market share using predicted values of competitive behavior: further empirical results

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  • Klapper, Daniel
  • Herwartz, Helmut

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Bibliographic Info

Article provided by Elsevier in its journal International Journal of Forecasting.

Volume (Year): 16 (2000)
Issue (Month): 3 ()
Pages: 399-421

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Handle: RePEc:eee:intfor:v:16:y:2000:i:3:p:399-421

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Web page: http://www.elsevier.com/locate/ijforecast

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References

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  1. Brodie, Roderick J. & De Kluyver, Cornelis A., 1987. "A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share," International Journal of Forecasting, Elsevier, vol. 3(3-4), pages 423-437.
  2. Brodie, Roderick J. & Bonfrer, Andre, 1994. "Conditions when market share models are useful for forecasting: further empirical results," International Journal of Forecasting, Elsevier, vol. 10(2), pages 277-285, September.
  3. Gregory S. Carpenter & Lee G. Cooper & Dominique M. Hanssens & David F. Midgley, 1988. "Modeling Asymmetric Competition," Marketing Science, INFORMS, vol. 7(4), pages 393-412.
  4. Lee G. Cooper, 1988. "Competitive Maps: The Structure Underlying Asymmetric Cross Elasticities," Management Science, INFORMS, vol. 34(6), pages 707-723, June.
  5. Robert C. Blattberg & Kenneth J. Wisniewski, 1989. "Price-Induced Patterns of Competition," Marketing Science, INFORMS, vol. 8(4), pages 291-309.
  6. Kumar, V., 1994. "Forecasting performance of market share models: an assessment, additional insights, and guidelines," International Journal of Forecasting, Elsevier, vol. 10(2), pages 295-312, September.
  7. Kumar, V. & Heath, Timothy B., 1990. "A comparative study of market share models using disaggregate data," International Journal of Forecasting, Elsevier, vol. 6(2), pages 163-174, July.
  8. Danaher, Peter J., 1994. "Comparing naive with econometric market share models when competitors' actions are forecast," International Journal of Forecasting, Elsevier, vol. 10(2), pages 287-294, September.
  9. Lakshman Krishnamurthi & S. P. Raj, 1991. "An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity," Marketing Science, INFORMS, vol. 10(2), pages 172-183.
  10. Greg M. Allenby & Peter E. Rossi, 1991. "Quality Perceptions and Asymmetric Switching Between Brands," Marketing Science, INFORMS, vol. 10(3), pages 185-204.
  11. Lakshman Krishnamurthi & S. P. Raj, 1988. "A Model of Brand Choice and Purchase Quantity Price Sensitivities," Marketing Science, INFORMS, vol. 7(1), pages 1-20.
  12. Chen, Youhua & Kanetkar, Vinay & Weiss, Doyle L., 1994. "Forecasting market shares with disaggregate or pooled data: a comparison of attraction models," International Journal of Forecasting, Elsevier, vol. 10(2), pages 263-276, September.
  13. Nakanishi, Masao & Cooper, Lee G & Kassarjian, Harold H, 1974. " Voting for a Political Candidate under Conditions of Minimal Information," Journal of Consumer Research, University of Chicago Press, vol. 1(2), pages 36-43, Se.
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Cited by:
  1. Quagrainie, Kwamena K., 2005. "IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay," 2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas 35631, Southern Agricultural Economics Association.
  2. Franses, Philip Hans, 2006. "Forecasting in Marketing," Handbook of Economic Forecasting, Elsevier.

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