Arts Plan: Implementation, Evolution, and Usage
AbstractThis paper discusses the evolutionary development of an implemented, regression-based forecasting system used in planning and managing a schedule of performing arts events. In particular, the changing usage and refinement of this system is examined over a five-year period. One issue addressed is whether the manager, who can accept a regression forecast or revise it, is more accurate than the estimates produced by the regression model alone. The literature on bootstrapping and behavioral decision theory is used in examining the impact of managerial judgment on forecast accuracy. In addition, the paper presents a detailed review of the approaches used over time to revise the original forecasting system and an evaluation of their accuracy.
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Bibliographic InfoArticle provided by INFORMS in its journal Marketing Science.
Volume (Year): 5 (1986)
Issue (Month): 2 ()
marketing planning; nonprofit organization; implementation; forecasting; bootstrapping;
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- Prieto Rodríguez, Juan & Ateca Amestoy, Victoria María, 2012.
"Forecasting accuracy of behavioural models for participation in the arts,"
DFAEII Working Papers
2012-01, University of the Basque Country - Department of Foundations of Economic Analysis II.
- Ateca-Amestoy, Victoria & Prieto-Rodriguez, Juan, 2013. "Forecasting accuracy of behavioural models for participation in the arts," European Journal of Operational Research, Elsevier, vol. 229(1), pages 124-131.
- Victoria M. Ateca-Amestoy & Juan Prieto-Rodriguez, 2012. "Forecasting accuracy of behavioural models for participation in the arts," ACEI Working Paper Series AWP-01-2012, the Association for Cultural Economics International, revised Feb 2012.
- Kumar, V. & Nagpal, Anish & Venkatesan, Rajkumar, 2002. "Forecasting category sales and market share for wireless telephone subscribers: a combined approach," International Journal of Forecasting, Elsevier, vol. 18(4), pages 583-603.
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