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Arts Plan: Implementation, Evolution, and Usage

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  • Charles B. Weinberg

    (University of British Columbia)

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    Abstract

    This paper discusses the evolutionary development of an implemented, regression-based forecasting system used in planning and managing a schedule of performing arts events. In particular, the changing usage and refinement of this system is examined over a five-year period. One issue addressed is whether the manager, who can accept a regression forecast or revise it, is more accurate than the estimates produced by the regression model alone. The literature on bootstrapping and behavioral decision theory is used in examining the impact of managerial judgment on forecast accuracy. In addition, the paper presents a detailed review of the approaches used over time to revise the original forecasting system and an evaluation of their accuracy.

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    File URL: http://dx.doi.org/10.1287/mksc.5.2.143
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    Bibliographic Info

    Article provided by INFORMS in its journal Marketing Science.

    Volume (Year): 5 (1986)
    Issue (Month): 2 ()
    Pages: 143-158

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    Handle: RePEc:inm:ormksc:v:5:y:1986:i:2:p:143-158

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    Related research

    Keywords: marketing planning; nonprofit organization; implementation; forecasting; bootstrapping;

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    Cited by:
    1. Victoria M. Ateca-Amestoy & Juan Prieto-Rodriguez, 2012. "Forecasting accuracy of behavioural models for participation in the arts," ACEI Working Paper Series AWP-01-2012, the Association for Cultural Economics International, revised Feb 2012.
    2. Kumar, V. & Nagpal, Anish & Venkatesan, Rajkumar, 2002. "Forecasting category sales and market share for wireless telephone subscribers: a combined approach," International Journal of Forecasting, Elsevier, vol. 18(4), pages 583-603.

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